Digital Media Manager

Job Description

PURPOSE AND OBJECTIVE: Responsible for daily site management and improving the packaging of all digital editorial content published and distributed across FoxLexington.com and social media platforms with the goal of increasing user interactivity and traffic, particularly in-DMA users.

RESPONSIBILITIES AND ACCOUNTABILITY:
• Excellent at writing buzzy headlines that increase page views and packaging content that grows visits, page views per visitor and time on site.
• Create stories and work with local staff to assure steady stream of interesting content is available and promoted in a way that generates audience interest.
• Build positive working relationships with newsroom staff, sales, promotions and management to assure we are first to market with significant breaking news and exclusive content that creates an inclusive digital first culture.
• Evaluate website traffic trends in order to make decisions on both daily content and longer term content development that will grow in-DMA traffic.
• Lead team member responsible for planning and implementing special coverage digital projects (severe weather, breaking news, enterprise digital content databases and projects).
• Monitor major news websites, local and state news websites, blogs and social media for breaking news and trending topics.
• Promote news content on social media.
• QUALIFICATIONS: To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.
• Experience & Skills:
• Experience gathering or producing news and information with additional experience working primarily on the web preferred.
• Experience building online databases (investigative, elections, weather, etc.)
• Knowledge of SEO best practices and AP Style
• Organized, technical problem solver and quick decision maker.
• Enjoys working in teams and has excellent interpersonal skills.
• Ease with/ability to learn new technology independently and quickly.
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities.
• Schedule flexibility (nights, weekends)
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus.

Jobcode: Reference SBJ-rne13k-3-137-185-180-42 in your application.