Creative Services Director

Job Description

The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the tactics and promotions that will achieve the objectives of that strategy.
• Provides leadership for the marketing team
• Develops and executes the multiplatform marketing plan that will grow the KXAN News brand, KNVA/The CW Austin and KBVO
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes marketing strategies to enhance station competitiveness
• Manages and leads the department to create new and profitable events, and grow existing events
• Directs and manages recruitment and talent development of team members
• Prepares budgets, approves budget expenditures and manages department expenses
• Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
• Creates client promotions and promotional proposals with members of the Sales teams
• Performs other duties as assigned

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years' experience in media promotions
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Jobcode: Reference SBJ-rne3kk-3-145-130-31-42 in your application.