Software Engineer 5 - Ads Engineering

Job Description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.
We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences.
Our Team
The Ads Engineering team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. This team's mission is to develop advanced technology that ensures exceptional experiences for both our members and advertisers. Our responsibilities encompass a broad spectrum of products, ranging from sales and media planning to optimizing advertiser outcomes and execution. This includes inventory and order management, campaign execution, ad serving, audience and identity management, measurement, reporting, and finance.
We use several Netflix investments and innovations - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding, and metadata, etc. We deliver ads in a manner that's thoughtful of our member's viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving so that members only see the most appropriate ads for them.
Our team is faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that's rapidly growing, we seek to build unique value propositions that help us differentiate us and become a market leader in record time. Our roles come with expectations of delivering in a rapid clip, comfort with lofty goals and big ambitions, the visibility that comes with strategic initiatives, and responsibility and an appetite to operate like a startup within an established company.
We are looking for engineers to join us on this journey, to be a part of some exciting initiatives, and the talented teams who work on realizing our ambitious vision.

Skills & experience we're seeking:
• Well grounded domain experience in any of the following areas: Ad Serving, Ads Identity & Audiences, Ads Creatives, Inventory & Forecasting, Campaign Management, Media Planning, Measurement, Reporting, or Ads Finance.
• General understanding of the advertising marketplace and landscape.
• Worked closely with ad operations to enable campaign setup, targeting, reporting and advertiser needs.
• Developed many cloud based applications and comfortable with modern programming languages (preferably object oriented),
• Familiar with A/B testing and experimentation.
• Have solid experience in setting technical directions for engineering projects, making architectural decisions, and influencing partner and cross-functional teams.
Nice to haves:
• Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
• Familiarity with legal compliance and changing landscape of ads regulations around the world.
• Experience working in the CTV space and knowledge of it's unique constraints
Spotlight on Ads Engineering Teams:
The Ad Supply team manages the policies and technical integrations for third-party ad supply. While Netflix has traditionally licensed content, we're exploring this alternative funding model. The team solves complex challenges, such as determining how both Netflix and the third-party partner can sell ad inventory for the same content without conflict. They establish clear rules for inventory sharing, campaign setup, and system configurations to ensure consistency and fairness.
The Ads Measurement team builds systems that enable advertisers on Netflix to quantify campaign outcomes. Leveraging a blend of Netflix innovations and both first-party and third-party solutions, we deliver ads that respect the viewing experience while driving impactful results for advertisers. Our tools empower advertisers to effectively measure and analyze these outcomes.
The Ads Identity and Audience team is dedicated to delivering a relevant and engaging advertising experience while prioritizing consumer privacy. Our mission is to maintain precise subscriber identities to ensure that ads are not only engaging but also respectful of consumer privacy choices and regional regulations. We maintain a high-quality Identity Graph, which is used for various purposes, including respecting privacy choices and regulations, audience onboarding, targeting, measurement, and reporting.
The Ads Creatives & Policy team at Netflix is at the forefront of developing innovative solutions that enhance the ad experience for both viewers and advertisers. We are responsible for managing the lifecycle of ad creatives, ensuring compliance with policies, and leveraging cutting-edge technology to optimize ad delivery. Joining our team means being part of a dynamic environment where your contributions directly impact the viewing experience of millions worldwide.
The Ads Media Planning team is at the heart of designing and delivering state-of-the-art media planning solutions that power Netflix's advertising business. We are developing innovative, in-house ad tech systems that enable advertisers and internal partners to efficiently plan, allocate, and optimize media investments across Netflix's platform. Our technology translates advertiser objectives into actionable media plans, ensuring seamless integration, automation, optimization, compliance, and management of media strategies at scale. We work closely with cross-functional teams to deliver robust media planning capabilities that serve our advertisers, members, and Netflix's broader business goals.
The Live Ads Management team is driving one of Netflix's most exciting frontiers - bringing advertising to Live Events. We're building the intelligence that powers ad experiences during some of Netflix's biggest real-time moments, from live sports to global specials. Our team develops smart, scalable capabilities that help ad operations plan, set up, and deliver ads seamlessly during live broadcasts. We're pushing the boundaries with automated manifest generation, machine learning–driven optimizations, and agentic workflows that adapt in real-time to maximize both monetization and viewer experience. We work hand in hand with creative, streaming, and ads engineering teams to make advertising on Netflix Live feel effortless - blending storytelling, technology, and real-time decisioning into one unforgettable experience. It's a fast-moving, high-visibility team shaping how live entertainment and advertising come together on a global stage.
The Ads Platform Foundations team builds the core platforms, frameworks, and shared services that accelerate development across the Ads organization. We focus on enabling teams to move faster and build consistently through scalable UI infrastructure, common components, and foundational workflows. Our work also po

[more...]

Jobcode: Reference SBJ-86707k-18-97-9-168-42 in your application.