SEO Specialist

Job Description

Netflix is one of the world's leading entertainment services with over 238 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want anytime, anywhere and can change their plans at any time.

About The Team

Embedded within the product organization, the SEO team plays an important role in driving organic growth and engagement with our business globally through search engines. We operate horizontally across user acquisition, member discovery, marketing, and customer service teams to strategically optimize websites and content for over 30+ languages, ensuring discoverability and engagement across diverse regions. We are seeking an SEO Specialist who excels at navigating technical SEO, is well versed in editorial SEO, and someone who is able to build and foster strong relationships among various teams.

Location

This role is based in our Mexico City office in a hybrid model. Some travel to our Los Gatos or Los Angeles office will be required a few times a year.

What You'll Be Doing:
• Develop a deep understanding of Netflix and how SEO can solve user needs throughout the customer journey
• Be the primary SEO owner for Customer Service while also frequently contributing to projects in other areas of our business
• Define and implement a strategic SEO roadmap for Customer Service and serve as the primary point of contact for customer and agent search feedback across the CS organization
• Partner with product management, marketing, engineering, and design to optimize customer journeys and web funnels for search
• Implement technical SEO improvements, from prioritizing opportunities and writing specs to testing and monitoring performance
• Continuously identify new SEO opportunities through content gap analysis, competitive research, site audits, and performance monitoring
• Regularly review and audit content performance on search engines, ensuring discoverability and user engagement across diverse regions
• Proactively mitigate the impact of ongoing technology changes on search performance and oversee the smooth migration of the Customer Service CMS.
• Educate product, design, and engineering teams as well as writers, editors, and other stakeholders on SEO best practices and current industry trends

We're seeking a candidate who has:
• 6+ years of SEO experience, ideally with demonstrated success in global enterprise environments
• Solid understanding of technical SEO, publishing workflows, and content operations
• Proficiency in popular tools like Google Search Console, Screaming Frog, and Lumar, Botify, SEMrush, and Ahrefs
• Strong interpersonal and communication skills to build bridges and collaborate effectively with diverse teams
• Passion for SEO and innovation, with a keen eye for detail and excellent project management skills
• Ability to thrive in a fast-paced environment, work independently, and analyze data for both quantitative and qualitative insights

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

Jobcode: Reference SBJ-r0jope-18-222-115-179-42 in your application.