Senior Researcher, Consumer Insights - Thailand & Vietnam

Job Description

At Netflix, we are shaping the future of entertainment because we believe there is a better way to enjoy TV. Like our members, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.

To succeed, we need an unparalleled level of consumer insight to understand the opportunities and challenges ahead as we look to grow the business. We need to understand

what motivates 'must-watch' entertainment moments, member love, and what creates or hinders the desire to join Netflix among non-members.

This is where you come in, we are looking for an experienced Senior Researcher to join the Consumer Insights team in APAC. You will lead Consumer Insights for Thailand plus you will support priority South East Asian markets based on the needs of the business (hence the title - Thailand Plus). You have a strong sense of empathy, and a deep passion for content, especially Thai content, and you are interested in understanding human behavior and motivations.

This position will be based in the Netflix office in Bangkok; some travel is expected across the region.

The Role:

Senior Researchers at Netflix have valued consultants who partner with our Content, Marketing, and Product teams. We help them tell incredible stories, develop world-class campaigns, and optimize the experience of using Netflix. You will work closely with the teams focused on Thailand to understand their insights needs; then develop, execute, and deliver best-in-class research and consultancy to address them.

In this role you will:
• Develop, execute, and deliver best-in-class research and consultancy either by yourself or in collaboration with a CI domain expert within the global CI team e.g. Growth CI, Content CI, Brand & Reputation CI, or another analytics function e.g. Data Science & Engineering, Content Strategy & Analysis.
• Have deep context and knowledge within Thailand about: the Netflix business; local consumer culture; the entertainment landscape; effective, mixed research methods and guardrails; as well as local suppliers.
• Be a strong voice for CI and the consumer in Thailand forums at all levels to aid decision making
• Being a strong voice of the country's context and needs in CI discussions and plans
• aid the company's overall understanding of the market; the culture within it; and the challenges we need to overcome to be successful. This means having an impact beyond the local country team.
• work seamlessly and selflessly with domain researchers from other CI pods to align on, and execute, a country-level CI roadmap, focusing on impacting the biggest decisions that will lead to revenue/member joy wins.
• be a consultant in global projects touching Thailand and key South East Asian markets, and where appropriate, help out. Note that this does not mean that you will be running the local component of global projects - you should be informed, and consulted but not responsible or accountable.
• be focusing on your market and its content should be aware of regional/global context, and should always think of what is best for the business holistically.

We seek an individual who sees themselves in the following descriptions:
• Can flourish in our unique company culture.
• Is a self-starter, willing to take risks and learn from failure, and loves working in a team.
• A consumer insights expert with a deep cultural understanding of Thailand; and is able to speak about trends, market intelligence, and competition in this country.
• Has a deep interest in Entertainment Research, and wants to deepen this further
• Is passionate about content: local, regional & international.
• Lives and breathes primary research (both qualitative and quantitative), and has extensive experience designing and executing studies in Thailand and ideally across South East Asia
• Experience with social listening tools, and blending social with primary research.
• Knows how to design a research project to meet the needs of the business question and can determine which methodology best serves the purpose.
• Understands the consumer's voice, and has a proven track record of turning human insights into thoughtful, holistic stories that get to the heart of the opportunity
• Extensive experience integrating data & insights from other sources to tell an impactful story
• Is a concise and precise communicator written and verbal with experience presenting to colleagues and leadership.
• Loves rolling their sleeves up and diving into projects while always looking to innovate and deliver more impact.
• Thrives at building relationships across different cross functions, bringing a strong voice of the consumer to discussions
• Is comfortable prioritizing work across multiple requests and stakeholders to ensure that they have the greatest impact on the business.
• Excels in collaboration with experts from other disciplines within CI, and with other cross-functional analytical teams

Qualifications:
• Hands-on experience in a research/consumer insights department or market research agency in Thailand, with significant qual and quant experience.
• Entertainment and media industry experience (for example a movie studio, gaming studio, TV broadcast, TV network, or research agency is a big plus).
• Leadership experience in sizeable projects, team or stakeholder & vendor relationships
• Experience presenting/socializing insights at all levels of an organization (and especially to non-researchers).
• Bilingual Thai and English

Jobcode: Reference SBJ-r0p4p1-18-220-154-41-42 in your application.