Senior Researcher, Brand Health

Job Description

Location: Los Angeles, Los Gatos, New York, open to remote

Netflix is the world's leading streaming entertainment service for over 221 million members in over 190 countries worldwide. We're continuing our quest towards entertaining the world and plan to delight the global members of today and tomorrow to achieve this. The Consumer Insights team at Netflix plays a crucial role in this mission by conducting research and delivering insights that enhance the member experience and elevate the consumer's voice in business decision-making.

We're looking for a talented Senior Researcher with strong quantitative research experience to join the Consumer Insights Brand & Emerging Experiences team. This team is charged with keeping Netflix ahead of the curve by shifting focus to previously underserved innovation areas and understanding consumers' perceptions of the Netflix brand and reputation in global markets. Our company-wide perspective ensures that our insights inspire decisions and respond to the changing needs of Product, Content, and Marketing.

This is an opportunity to lead the global brand health tracking program for Netflix and deliver brand health thought leadership to the entire company so that Netflix can understand and adjust to evolving global perceptions. Maintaining a cohesive and differentiated brand narrative is not the job of any single internal function. It requires a dedicated approach to connecting dots and partnering with various cross-functional partners and teams within the larger Data & Insights organization, of which Consumer Insights is integral.

In this role, you will:
• Provide a truly Global POV: Serve as the source of truth for insights and perceptions of the Netflix brand. Define, design, execute and socialize a range of research studies that build a strong understanding of existing and future audiences and their experiences around the world.
• Develop actionable strategic & future-forward Insights: Leverage brand health tracking data to provide relevant insights to strengthen narratives (e.g., MarComms, Policy, etc.) and partnerships in key markets. Work with various cross-functional partners to inform and participate in brand strategy development.
• Deliver consultative thought leadership: Ability to build strong partnerships with key internal stakeholders and offer a strategic point of view on product, content, and marketing efforts and the potential of the Netflix brand.
• Compelling communication & storytelling: Integrate insights from across several different cohorts, inducing consumers, key opinion formers (press, governments, etc.), industry, etc., and from other internal trackers in the crafting of thought leadership to teams across the company. Leverage many data types, qualitative and quantitative, 3rd party, etc., to tell cohesive stories about how Netflix can strengthen relationships with key constituencies.
• Strong cross-functional collaboration and partnership: Work closely with cross-functional partners, including Product, Design, Data Science, Content, Marketing, Comms, and Brand to proactively develop research initiatives and other Consumer Insights and Analytics teams (e.g., Product Experience CI, Series CI, Films CI, Regional CI, Consumer Analytics, and Customer Service) to leverage various data types and connect the dots with other key business metrics for the company. Operates with a bias toward action to proactively collaborate with multiple teams across the company.

About you:
• Experienced market researcher with a minimum of 5-7 years of experience leading research projects in a professional environment, either in-house, at a research agency, or both
• A track record of successfully managing research engagements in the areas of brand research, including measurement, segmentation, drivers analysis, qualitative brand health tracking deep dives, social data analysis, and ad hoc custom research
• Proficiency in managing large data sets, integrating data with parallel work streams and in data accessibility solutions (e.g., dashboards), and assessing custom data requests;
• Expertise in quantitative techniques for market research and measurement (e.g., brand tracking, segmentation, customer satisfaction, concept testing, campaign measurement, market sizing, pricing, etc.)
• Hands-on experience conducting end-to-end survey research, including questionnaire development, programming, sample management, data weighting, analysis, and reporting
• Familiarity with various statistical techniques (e.g., regression analysis, coefficient correlation, etc.)
• Experience managing and collaborating with 3rd party research vendors, including questionnaire refinement, addressing ad hoc needs like the addition of new markets and determining when advanced analytics are needed
• Expert at tailoring presentations to teams across the company to ensure that actionable insights and implications are embedded, etc.
• A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings
• An advanced degree in economics, statistics, psychology, social sciences, or a related field is preferred but not required
• Global research experience is highly preferred but not required
• Passion for brand research, insights, and strategy is a plus

Jobcode: Reference SBJ-re4pz2-3-144-187-103-42 in your application.