Senior Manager, Brand Partnerships

Job Description

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games. We're streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world's biggest fans of entertainment, and we're always looking to give members the thrill of the next great story.

As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation. These 'Brand Partnerships' allow us to unlock new channels, reward fans, and engage new audiences. Importantly, these partnerships are an opportunity to develop unique ideas that neither brand could do without each other. See our partnership case studies here.

PARTNER DEVELOPMENT, STRATEGY, & MANAGEMENT

You will lead outreach with potential brand partners in EMEA, to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix's most prominent films and series. You'll work alongside Marketing Partnerships teams in each country to identify partners that have ambition to activate campaigns that span multiple markets, leading relationships with those that have an EMEA based headquarters.

At the earliest stages of development, you will work cross functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach. You will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner's marketing priorities.

You will be a part of a multi-disciplinary working team within the Marketing Partnerships function. Your role will be to lead partner engagement and set the conditions for a successful partnership; working alongside a creative team that will help to articulate the strategic intersection between Netflix and partner, and bring the idea to life. You will be tasked with building mutually beneficial deals, using your judgment, business context, and experience to craft a custom approach. You'll contribute toward the development of highly creative co-promotional campaigns that increase awareness, interest and conversation for both the partner brand and the title. There is not a one-size-fits-all approach to any aspect of our partnerships, from deals to creative ideas, so the ideal candidate will have an entrepreneurial spirit.

You will build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships. You will also work with title marketing, media, publicity, and social teams to integrate partnership campaigns into title marketing plans, and will look to extend these campaigns across countries and regions should there be an opportunity to do so. This role will be responsible for the overall partner relationship, with a focus on maintaining open communication before, during, and after the execution of a partnership campaign.

WE SEEK AN INDIVIDUAL WHO:
• Has a thorough understanding of the inner dynamics of how entertainment partnerships are developed and managed.
• Has 10+ years of experience developing, negotiating, and executing incredibly creative partnership or brand campaigns.
• Has a track record of being an essential member in the development of recognized creative campaigns.
• Has a passion for both deal-making and creative marketing.
• Has a record of cultivating relationships and a deep level of respect with top brand marketers.
• Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.
• Clear, compelling writer who can architect and communicate principles, points-of-view, and workflows.
• Has mastery of drafting and negotiating deal memos and contractual agreements.
• Has experience within a film or TV studio environment, including working with content teams in early development work for film or series (or both).
• Works effectively and enjoys the interplay across cross-functional teams.
• Experience working alongside Ad Sales and Consumer Products functions.
• Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
• Can flourish in our unique company culture.
• Has experience working in a fast paced and evolving environment.
• Has the confidence and maturity to think freely and act responsibly.

Jobcode: Reference SBJ-d5nj6z-3-133-94-34-42 in your application.