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Full Time Job

Senior Manager, Ads Measurement

Netflix

Paris, Netherlands 11-22-2023
 
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
Netflix is one of the world's leading streaming entertainment services with over 240 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films, and mobile games across a wide variety of genres and languages. Members can play, pause, and resume watching as they want, anytime, anywhere, and can change their plans at any time.

The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.

In this role you will:
• Work closely with the broader ads measurement team, both within Europe and globally, product and data engineering to prioritize and implement the measurement roadmap across the French market in collaboration with the Director of Ads Measurement Strategy, EMEA
• Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service
• Engage with measurement partners to ensure that Netflix is accurately represented in industry measurement tools
• Provide marketplace positioning and storytelling customized for verticals and clients
• Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaignsInform on opportunities for alternative currencies, targeting, and/or measurement products
• Deliver thought leadership by deeply understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape

About you:
• At least 10 years in media measurement at a TV, streaming, or digital company. Dual TV/Video and digital experience is preferred
• Expertise in the local market
• Fluent in English and French
• Self-starter with expertise in managing large-scale, complex projects
• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buyingLoves to get into the weeds and can see the big picture
• Open to innovating, challenging assumptions and implementing better approaches
• Knowledge of quantitative and qualitative methodologies
• Understanding of the consumer's voice and how to turn that into actionable insights
• A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects
• Collaborates effectively and embraces differing perspectives and experiences to make better decisions
• Experienced and at ease with diverse cultures and working in international environments
• Interest and excitement about Netflix's working culture

Jobcode: Reference SBJ-d56by0-3-140-196-3-42 in your application.