Manager, Retail Marketing - Consumer Products

Job Description

It's an amazing time to be joining Netflix as we continue to transform entertainment globally. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Our merchandise, publishing, interactive games, and experiences can bring our stories to real life and extend those stories beyond what fans see on the service, allowing fans to explore worlds more deeply, and ultimately express their fandom.

We are looking for a Manager in Retail Marketing to oversee the marketing team and serve as the lead for any CP marketing touchpoints of the Netflix brand and/or content globally. You will work closely with cross-functional teams, with the overall goal of ensuring that Netflix consumer products are an extension of title brand campaigns and delivering on our promise to create fan joy.

Key responsibilities:
• Owns global CP marketing strategy for our content across all general merchandise (e.g. toys, collectibles, consumables, apparel, etc) in collaboration with our regional leads in EMEA, LATAM and eventually APAC.
• Develops marketing strategies that maximize our title and portfolio output, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue.
• Drive full omnichannel consumer journey from in-store communication, to e-commerce, social commerce etc.
• Responsible for Retail Marketing team management and development.
• Be an internal and external champion of the opportunity and vision with regards to our marketing strategy and push for innovation, out-of-the box ideas and unique campaigns.
• Serve as the right hand to the Sales team when selling in programs.
• Responsible for retail budget.
• Lead internal marketing brainstorms.
• Manage outside vendors for project work such as retail toolkits, retail creative etc.
• Take a creative-friendly approach to marketing and ensure appropriate internal stakeholders are involved in key marketing decisions.
• Act as senior thought partner with key internal teams, including close collaboration with Licensing, Product Development, Legal, PR, Social & Editorial Teams, Brand Strategy, Content Marketing and Brand Partnerships.
• Identify and share latest consumer and retail marketing trends, insights and retailer marketing strategies.
• Key contributor to retail marketing post mortems, programs and pitch decks.
• Serve as main marketing contact for agency (managing international business) on all marketing approvals.
• Partner with retailers and licensees on all marketing programs.

What we need from you:
• Demonstrated, 8+ years of experience in building and owning retail marketing strategies and executions at a reputable entertainment brand (studio, retailer, agency).
• Experience in traditional retail marketing and brand marketing campaigns
• Bachelor's or advanced degree (preferred).
• Strong network of industry contacts within retail, marketing and licensing.
• Deep retailer relationships and knowledge of their marketing strategies (Target, Walmart, Amazon, Specialty, H&M, Primark, Inditex Group etc.).
• Deep connection to latest trends, innovator and out-of-the-box thinker
• Self Starter with strong passion, who is able to work in a fast paced environment and able to navigate despite ambiguity.
• International experience (preferred).
• You can read more about our company culture here.

Jobcode: Reference SBJ-rj63m1-18-191-88-249-42 in your application.