Manager, Publicity

Job Description

Netflix is the world's leading streaming entertainment service with memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. It's an amazing time to join the Netflix team as we continue to transform entertainment. If you are a talented public relations professional with a passion for content and entertainment, keep reading.

About the Role

We are looking to hire a creative self-starter who loves entertainment, especially Japanese Content. You will have a deep understanding of how to develop strategic publicity campaigns, the ability to work well with anyone, anywhere, and be excited by creative single/multiple title storytelling, and innovative campaigns that spark impactful conversations about our upcoming series and film titles.

Reporting to a publicity pod leader in Japan, the role requires the ability to build and maintain strong rapport with external stakeholders such as talent, filmmakers, showrunners, IP holders (often publishers), production partners and such. It also requires the ability to become a strong cross functional partner to Content, Content Legal, Photo and A/V Studio, Marketing, Awards, and other groups.

The work:
• Identify titles that will drive the business in Japan
• Set strategy & execute publicity campaigns for our Japanese Contents and our incredible slate of locally relevant shows from all around the world to drive our business in Japan
• Continue to build strong relationships with talent management companies and other key external stakeholders
• Explore and continuously build strong relationships with key media outlets, journalists, and influencers
• Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion
• Create cultural moments and high impact campaigns, with an emphasis on trying new and innovative ways to promote titles
• Formulate and manage a budget, and give visibility into the process successfully
• Act as the point of contact for the showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title -- also working with requests and approvals for campaigns assets including photography, glam, interviews, BTS, clips, and other A/V materials
• Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities
• Develop useful and impactful press materials in support of the campaign for media use
• Set and implement screening strategy
• Manage publicity agencies

The candidate must:
• Have at least 8 years of experience in PR/marketing within the entertainment industry
• Understand Japan's entertainment landscape and stakeholders (studios, production partners, talent reps, etc)
• Love entertainment and be excited to deliver stories that showcase Japanese content to people all over the world
• Have a strong network of relationships with showrunners and partners
• Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organization across different time zones
• Be a self-starter who comes up with new approaches and is eager to try those out new/innovative campaigns
• Has a strong bias-to-action and can change course, be scrappy and get things done on short timeframes
• Fluency in Japanese and willingness to use and learn English is required

To succeed at Netflix, the candidate must also possess the following characteristics:
• An independent thinker with the ability for innovation and new ideas, making the leap from information to insight
• Effective communicator and writer (we love debates and memos)
• Flourishes in a 'hands-on' role, adding value at different levels.
• Is strong in detail and highly organized.
• Be able to manage multiple tasks simultaneously under deadline and thrive in high energy, fast-paced environment

The Netflix culture attracts talents who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and curiosity. Read our culture memo (available in Japanese). If it resonates with you, maybe you're the right person to join our team.

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。

Netflix Japan will not accept unsolicited resumes or applications from recruitment agencies, and we will not be responsible for any related fees. Please do not forward resumes to our career page or employees.

Jobcode: Reference SBJ-r14q5e-52-14-154-79-42 in your application.