Manager, Media Strategy

Job Description

Netflix is one of the world's leading entertainment services with 238 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

The Media Strategy Manager is responsible for working with our local marketing teams across Japan to develop best practices, connect paid social channels to our overall marketing strategy, explore and leverage key media partners, build learning agendas, and to scale campaigns and ideas.

A successful Media Strategy Manager will be responsible for the strategy, planning and execution of paid social and programmatic campaigns for our film and series title launches, as well as brand initiatives. The role involves a high degree of stakeholder consultation and partnership, and requires an appetite to build scaled strategies while also balancing the need to tailor campaigns and learnings towards the local market priorities.

It is expected that a successful candidate will be developing detailed media plans and guiding our partner on operational specifics related to smooth campaign execution, so a knowledge of platform setup is required for the role.

Responsibilities:
• End to end strategy, planning, and managing activation partners for execution of paid social campaigns across multiple channels, including Meta, YouTube, TikTok and X (formerly Twitter).
• Work hand in hand with the marketing team on title level paid social strategy and goals in order to make informed recommendations around targeting, platforms, creative formats and budget allocation
• Partner with the marketing strategy team on campaign success evaluation as well as strategic principles and guidelines that are in line with our marketing goals
• Serve as a platform expert across established and developing paid social channels with the ability to advise cross functional teams on audience demos, targeting capabilities and creative formats
• Work with key stakeholders at digital platforms on ways to best leverage their products and opportunities for scalable digital innovation
• Act as a resource to the country marketing teams to provide paid social creative best practices and recommendations with a focus on ways to execute breakthrough creative concepts
• Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency
• Understand, advocate, and embody the company's values and team goals

Qualifications:
• 8+ years managing and developing strategy for paid media campaigns in Japan
• Experience with upper funnel campaign tactics and success evaluation
• Proficiency in Meta, Tiktok, X (formerly Twitter) and YouTube's ad management platforms
• Well versed in paid social best practices, including channel specific creative formats and the latest strategies resonating with consumers.
• Highly detail oriented with an ability to multitask and prioritize in a fast paced, high volume environment
• Strong communication skills in both English and Japanese, and the ability to work cross functionally with multiple stakeholders
• A startup/scale up mentality, experience building solutions from scratch and an excitement for the unknown/untested.
• Familiarity with integrating organic and paid social elements into holistic strategies
• Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social plays within it
• Up to date with new and emerging social platforms and innovative industry trends

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。

Netflix Japan will not accept unsolicited resumes or applications from recruitment agencies, and we will not be responsible for any related fees. Please do not forward resumes to our career page or employees.

Jobcode: Reference SBJ-g3wkzx-3-15-218-254-42 in your application.