Integrated Planner, LATAM

Job Description

As we scale our catalog, the marketing organization continues to focus on creating title brands that our audiences can't wait to watch and stories people care to talk about.

The way regions prioritize should be aligned globally to help create impactful Netflix moments. Deeper marketing is better aligned with content strategies, the better we can create a broader Netflix story.

The Integrated Planning team based in the region will connect with all the export/import production and creative hubs to make sure our title campaigns resonate with a global and local audience.

Structure

All integrated teams based in different regional hubs such as Mexico City, London, Madrid, Tokyo, Seoul, Singapore and Los Angeles, will have the responsibility to bridge the strategic and creative needs for both the region where they are located and represent and the world for titles being produced in their region or in other parts of the world.

Who are you?
• You are a natural team leader with an ability to build strategic foundations, conceptualize campaign approaches and articulate the needs for the region to the Global teams.
• A natural team captain, you will lead the cross functional discussions and alignment for the marketing campaigns.
• You thrive in a fast-paced and collaborative environment and demonstrate strong judgment and solution-driven skills.
• You are passionate and curious and are open to receive candid feedback about your performance and see it as a way of growth.
• You love TV and film content and have some knowledge of the entertainment landscape and media trends.

Roles & Responsibilities

Long term planning & Title Prioritization
• Partner with Country Marketing teams in the title prioritization workflow and budgeting allocations. Integrated Planning will help identify titles for import/export, share information on content pipelines to the markets to equip them for decision-making, and consider budget needs.
• Align upstream with content executives on global priorities and content strategies.
• Ensure creative marketing teams and content teams understand and have full context on the title prioritization choices by providing clarity on the country strategic bets, audiences we're trying to go after, data points and considerations that led us to the title selections earlier on.

Import of Global Titles and Export of Regional Titles
• The Integrated Planning Team will be responsible for being furthest upstream to begin bringing together the cross-functional cross-regional inputs to help inform the global strategy and campaign.
• In an import model, the Integrated Planning team based will work closely with the Integrated Planning team from the export hub to provide enough context on what is important for the region, creative and strategic input from teams in the market and share any specific creative needs for a specific local approach.
• In an export model, the Integrated Planning team will be responsible for gathering relevant strategic input and creative needs from all the markets the title will travel to, in order to help the local creative teams build a global title campaign that will resonate with the markets outside of the home territory.
• Seek regional and cross-functional alignment in the title strategy and understand discrepancies when it comes to country nuances. Aggregate feedback from all the markets to be incorporated into the title's global creative strategy.
• Partner cross-functionally with all the regional and global functions Local Marketing, E&P, Publicity, Awards, Theatrical Distribution, Partner Marketing, Brand Partnership, CP and CI to create and ensure alignment on title strategy and timelines.
• Partner with the Pan-Regional Publicity team and together represent the region in all title-specific global conversations.

Cross Functional Relationship
• Main cross functional partner for the export hubs teams (Integrated Planning and Creative Marketing teams) along with global functions such as Consumer Products, Brand Partnerships, Content and Product.
• Work closely with the content and creative marketing teams to strengthen the relationship with them in order to understand:

- The full slate coming one year ahead.

- The drivers and excitement around the greenlight of a project.

- Content/Creative Marketing priorities and reasons why.

Project Management and Workflow optimization
• Project Management and Workflow optimization
• Seek innovation opportunities on the way we work cross functionally by identifying new workflows and needs for tools to bring optimizations and efficiencies. .
• Manage content scheduling in partnership with CSP&A and Content by providing the regional POV on release dates and have a full picture of the programming schedule across different buying teams.
• Understand the theatrical distribution strategy and plans to inform the local teams as well as work closely with the distribution team on any flags and concerns on what will be happening in the market.

Jobcode: Reference SBJ-r122yy-3-14-83-223-42 in your application.