Head Of Ads Measurement Strategy - APAC

Job Description

Netflix is one of the world's leading entertainment services with 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners, and to drive advertising revenue, across 12 global markets: USA, Canada, UK, France, Italy, Spain, Germany, Japan, Korea, Australia, Mexico and Brazil. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.

In this role, you will:
• Work closely with the centralized UCAN ads measurement team, product and data engineering to prioritize and implement the measurement roadmap across Asia Pacific countries (Japan, South Korea, Australia), within overall global measurement roadmap
• Partner with Sales to deliver data and insights to close and renew deals
• Use your knowledge of the sales marketplace and media/TV/video landscape to develop a measurement strategy that best positions Netflix for success
• Participate in industry initiatives and accompany sales executives to client meetings
• Provide marketplace positioning and storytelling customized for countries and clients
• Create full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns
• Deliver thought leadership by deeply understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape
• Innovate on ad experiences

About you:
• 15+ years in media measurement at a TV, streaming or digital company
• Dual TV/Video and digital experience is a plus
• Self starter with expertise in managing large-scale, complex projects
• Deep knowledge of the advertising landscape, across all kinds of media channels and methods of buying in each market
• Loves to get into the weeds and can see the big picture
• Open to innovating, challenging assumptions and implementing better approaches
• Knowledge of quantitative and qualitative methodologies
• Understanding of the consumer's voice and how to turn that into actionable insights
• A builder: able to thrive in a startup environment with ambiguity, and structure a global function and team for the future
• A business leader who can prioritize multiple projects
• Collaborates effectively and embraces differing perspectives and experiences to make better decisions
• Experienced and at ease with diverse cultures and working in international environments

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-d56on7-18-217-210-147-42 in your application.