Director, Marketing - Cee

Job Description

Netflix in EMEA

This global success came in the wake of systematic investments in markets around the world, ultimately transforming Netflix into a much-loved brand and a vigorous business outside the United States. In this trajectory, the Central Eastern European region was part of our 'global' roll-out in 2016.

Today, we continue to invest in a strong slate of locally-produced series and films out of CEE, which, in combination with our great global stories from around the world, makes our service unique, accessible, and appealing to consumers across the region.

The Role

We are looking for an experienced and inspiring leader with experience across CEE to manage a senior team of marketers, leveraging our Original titles to create exciting, talkable moments for our brand, titles, and talent, as well as overseeing all marketing partnership efforts. The successful candidate will bring sharp, sophisticated, and bold thinking to the team while elevating executional excellence both internally (consumer-led strategy, cross-functional collaboration) and externally (campaigns, creative assets, partnerships). The role reports to the VP of Marketing, EMEA. This role will be based in Warsaw, Poland.

Experience & Skills
• History of leadership. The key decision-maker in a senior marketing role is highly skilled at cross-functional collaboration. Someone who felt challenged and energized by the deep transformations these segments went through in the last decade. A leader who understands and values the richness that diverse experiences and backgrounds bring to the business and has a track record of building inclusive teams.
• An independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone open to connecting autonomously with a vast network of collaborators seeking to understand how Marketing can holistically impact our business.
• Someone versed in Integrated Marketing and Communication tactics, trained in bringing digital/social and offline media together to create powerful campaigns. An idea-oriented mind who can leverage powerful cultural insights to produce earned media results as the basis of our communication efforts.
• An entertainment fan who understands the power of content to transform behaviours and influence pop culture.
• An innovation-driven mind in continuous search for new ways to get consumers engaged and execute disruptive world-class communication projects that position Netflix and its contents as a must-have/best in class. Someone who is not afraid to take smart risks and who can quickly learn from mistakes.
• Someone experienced in agency/brand relationships building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
• An articulate communicator in speech and writing in English in a fast-paced environment. A second local language is preferred.

Key responsibilities
• Country marketing strategy and planning. You will set and lead the marketing strategy to grow the business leveraging market and audience insights, programming needs, brand positioning; set goals and plans to support the strategy in conjunction with other cross-functional peers.
• Entertainment marketing. You will lead and launch unique and innovative campaigns for our Netflix original content and any other high-profile content;
• Brand marketing. You will lead the development of brand narratives for CEE in conjunction with our global brand team.
• Social Marketing. You will develop strategies to continue to grow the following and engagement of our fans on our social brand handles as well as define strategies to promote our titles on social media platforms.
• Partnerships. You will drive initiatives with our key partners to promote Netflix and our titles within their channels and platforms to drive acquisition and talkability respectively.
• Cross-functional Excellence. You will serve as a key voice in aligning marketing, comms, publicity, content, business development, payments, and other key stakeholders.
• Culture building. You will be a strong culture player who can help us propagate and nurture our company values within the CEE team.
• Inspiring leadership: You will lead by example in alignment with our principles of Freedom and Responsibility and Context, not Control, giving individual collaborators the space and support to thrive at Netflix.

Jobcode: Reference SBJ-gwv95n-18-191-5-239-42 in your application.