Director, Consumer Insights - APAC

Job Description

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.

To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these 'must watch' entertainment moments and to create a desire to join Netflix.

In this role, you will lead projects, guiding the Marketing teams in Asia on developing strategy for campaigns that may be carved from an overall global focus, or are more home-grown in their regional or local focus. A deep understanding and proven track record of working across the region is critical for success in this role.

A background in entertainment research (TV, film advertising) is strongly preferred as it provides the unique perspective this leader will need.

We seek an individual who:
• Can flourish in our unique company culture
• Has spent time living and working in Asia, whilst in a research or leadership role
• Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions
• Has worked a lot with different departments - Content, Product, Design, PR, social, creative - all of whom make the marketing campaign come together, in a holistic way
• Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward
• Has a strong voice in setting strategy and identifying new directions
• Has significant experience in designing research projects to proactively answer business critical questions,
• A master of primary research (experience in secondary also helpful)
• Is keen to roll sleeves up and be hands-on
• Is as confident in qualitative research techniques as in quantitative, and understands the different applications of each to select the right methodology for the right questions
• Knows when to pursue a research project and when to push back
• Can bring the voice of the Asian consumer into the relevant room and can bridge the gap where commonalities exist
• Enjoys autonomy, yet hates working in silos
• Fluent English speaker, and a regional language preferred - ideally Korean, Mandarin and/or Japanese.

Essential qualifications:
• Significant consumer insights experience, preferably within the entertainment or tech industries
• Have managed others in a fast paced environment, and as part of a global, distributed team
• Experience in both qualitative and quantitative types of research - comfortable with the both equally, and with deep collaboration with analytics and data science
• Be ready for an all-embracing thrill ride in a unique space where what we say really matters

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-g3bnyx-3-139-70-131-42 in your application.