Ads Measurement Specialist Br

Job Description

We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.
Our Team

The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners and to drive advertising revenue. The ad measurement team is tasked with building insights about our audience and marketplace measurement solutions for advertisers in support of our broader advertising sales efforts.

Summary

Netflix's Ads Measurement team is seeking a Measurement Lead to support the day-to-day work in audience research and campaign measurement. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, product, and our vendor partners. If you are someone who is a self-starter, obsesses over details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix's culture, make sure to read Seeking Excellence, our company credo.

Key Responsibilities
• Leverage proprietary and syndicated tools to create and present analyses for internal and external clients that tell Netflix's audience story to the marketplace and advertiser clients.
• Support the Advertising Sales team with research and analytics, including but not limited to audience data, site metrics, normative data, and Netflix ad inventory.
• Collaborate closely with Data Science teams to build the dashboards and tools that identify relevant audience and content insights for our partners. Craft these insights into compelling narratives.
• Develop a comprehensive understanding of current and potential clients' research and measurement goals. Work with clients and 3rd party vendors to manage the end to end process of utilizing measurement tools that will enable those analyses, including Audience Validation, Vertical Insights, and Reach/Frequency Analyses.
• Research and analyze industries, companies, business models, and marketing strategies in key advertiser verticals such as CPG, Retail, Tech, and Telecom; Create market-facing insights that foretell emerging trends in these verticals.
• Contribute to the development of the research components of presentations for our go-to-market positioning and any other ad hoc requests from the sales and marketing team.
• Execute timely requests for custom media targets and audiences based on media briefs and RFPs.
• Own stakeholder communication on individual projects by setting clear timelines, next steps and delivering accordingly.
• Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.
• Integrate campaign measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.
• Design and execute advanced causal test and learn solutions for Brand Effectiveness, Incremental lift, and other key metrics. Design and execute advanced quantitative and qualitative research around audiences, verticals/industries and content / entertainment.
• Conduct in-depth analysis of measurement outputs, providing comprehensive and actionable insights.
• Synthesize complex measurement output and tell a comprehensive story to senior stakeholders.
• Contribute to the development of advertiser and category-specific learning agendas & playbooks, bringing innovative approaches to the table.
• Develop case studies from ongoing and completed analyses

Experience & Skills
• 4-6 years media research / analysis experience at Streaming, TV, digital media company or media / digital agency.
• A passion for marketing, research and analytics.
• Must have a comprehensive understanding of the advertising and media businesses, with exposure to the advertising research.
• Proficient understanding of quantitative and qualitative methodologies within the advertising landscape.
• Proficient experience in research methods and data analysis - 1st party data, customer research, qualitative and quantitative studies.
• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen Ibope, GWI, TGI, comScore).
• Strong understanding of local TV audience measurement planning data and analytics systems.
• Strong understanding of the competitive streaming and TV marketplace.
• Intermediate understanding of digital media ad sales and marketplaces including Direct IO, Upfronts & Programmatic advertising.''
• Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.
• A builder: able to thrive in a startup environment with ambiguity, and support a global function and team for the future.
• Demonstrated ability to generate strategic insights from rigorous analysis.
• Comfort in analyzing large and disparate data sets to glean meaningful insights.
• Proficiency with Microsoft Excel and PowerPoint & a Data visualization tool (Tableau is desirable).
• Familiarity with Google Docs is desirable.
• Familiarity with concepts of database design and SQL is desirable.
• Expertise in advanced measurement methodologies is desirable (Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, Multi-Cell testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies).
• Proficient in English (Specially written)

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-mk6y46-18-97-9-169-42 in your application.