Vice President, Brand and Strategic Marketing - Nbcu Local

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Job Purpose:
The NBC10, Telemundo 62, and NBC Sports Philadelphia triopoly seeks a Vice President of Brand and Strategic Marketing to lead a promotional staff and manage the planning, production, and scheduling of multi-platform promotions with a strategic emphasis on local news coverage.

Responsibilities:
• Provide leadership, direction, motivation, and development for the promotional team including producers, editors, and graphic artists.
• Create station promotional campaigns with strong emphasis on local news, weather and sports. Campaigns will include a heavy focus on weather and news for NBC 10 and Telemundo 62, along with the regional sports network for Philadelphia that carries MLB, NHL, and NBA games. We are also the preseason partner for the NFL. Ability to use our multiple owned platforms to cross promote our products is key.
• Build action plans based on station research to achieve strategic goals and grow our customer base.
• Working closely with the Content Analytics teams, analyze data to track the performance of key content and marketing campaigns.
• Produce and schedule multi-platform and on-air promotion campaign spots, with a sense of urgency for breaking news coverage, but also including brand, image, public service announcements, syndicated, local and network program episodic promos.
• Partner with Sales Marketing to manage all production/marketing needs for the sales department and clients.
• Sustain and further develop collaborative relationships with department heads and members of our News, Sales, Digital, Operations, and related departments.
• Qualify and manage all external brand partners for media buying, including radio, outdoor and digital/social creative.
• Develop effective processes for production, budgeting and financial controls for all projects, building a strong foundation for today's needs, but able to expand for controlled growth.
Qualifications
Basic Qualifications:
• Bachelor's degree or equivalent experience required.
• Minimum 10 years of experience in a local television station environment.
• Experience in a leadership role within a creative marketing/production function required.
• Proven ability to run digital, television, and social media campaigns.
• Able to work a flexible schedule and shifts for an in-office position
Eligibility Requirements:
• Must be willing to work in Philadelphia, PA & surrounding areas.
• Willingness to travel and work overtime, and on weekends with short notice.
• Must be able to provide a reel/portfolio of work examples -- if available, include a web address when you submit your resume (if applicable).
• Must have unrestricted work authorization to work in the United States.

Desired Characteristics:
• Significant background developing multi-platform promotional campaigns (on-air, online, mobile, digital, etc.).
• Experience that includes working at a Spanish speaking news organization is a plus.
• Ability to speak Spanish is a plus but not a requirement.
• Intense level of accountability and urgency in delivering results.
• Extremely strong, proven leadership abilities, with a premium on persuasion and communications skills.
• Demonstrated skills in coaching, mentoring and developing talent.
• Excellent collaborator who builds relationships with ease and rallies people around a common vision. Strong empathy and the ability to be a key sounding board for the President/General Manager on high priority issues.
• Proven experience overseeing the look of station graphics and design of station sets.
• A fast learner with a high capacity, able to track and execute multiple projects simultaneously.
• Outstanding creative and innovation skills and an entrepreneurial personality.
• Ability to multi-task in a dynamic, content driven, technology intensive environment.
• Big picture thinker who understands research, strategic plans, and company business strategies and the role creative partnerships/innovation play inside those strategies.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.

Jobcode: Reference SBJ-yjj060-18-97-14-86-42 in your application.