Sr. Manager, Global Analytics & Insights

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Job Description

This role will be responsible for the development of a world-class business analytics models and tools which empowers data-driven decision making and commercial results. Will serve as the key internal expert in building analytics across the Consumer Products and Games organization worldwide in partnership with Retail, Category, Franchise, Product Development, Retail Brand Development, Strategy, Business Development, and Finance teams.

Key Responsibilities:

Global Analytics
• Lead the identification and sizing of global executable incremental growth and white space opportunities at both the Franchise/Property and Category/Subcategory level utilizing internal POS, market share benchmarking, industry analyst research, and syndicated data sources
• Drive global retail distribution analytics to identify underpenetrated channel opportunities by region and country. Scorecard and prioritize retailers based on current and future growth potential
• Manage audience segmentation and shopper cluster analytics based on basket, behavioral, demographic, and psychographic differences to improve product planning, distribution, merchandising, and retail marketing
• Develop analysis on longitudinal data sets, A/B and multi-variate testing, for franchise lifecycle, marketing ROI, and content analytics to identify most commercially impactful tactics and improve funding and allocation prioritization process

Technical Model Leadership, Forecasting, and Planning
• Build predictive sales forecast models for overall business, franchises, retailers, categories, films and initiatives through triangulation of internal, industry, qualitative intelligence, buyer/licensee sentiment, and publicly available data. Identify upside or downside risks to plan.
• Lead creation of complex regression models to correlate wholesale shipment patterns and retail POS sellthrough by franchise, category and retailer in order to predict earned revenues
• Manage account annual and 3 year long range plan retail sales budgeting and initiative sizing process by franchise and category, aligning with overall retail and company financial goals, but differentiating based on account specific priorities and outlook. Lead consolidation across accounts teams to ensure consistency in methodologies and outputs.

Reporting and Data Management
• Design international weekly account data activation, delivery, ETL, attribution, and restatement processes. Collaborate with internal IT teams and analysts to ensure consistency, completeness, and accuracy to minimize disruptions to downstream reporting and analytics workflows.
• Drive centralized development, data visualization design, and distribution of suite of reporting packages and performance recaps with high level insights on trending, key drivers, and contextual comparisons to internal and external benchmarks
• Manage new international retailer data onboarding efforts in coordination with external partners including business requirements, integration, and QA testing workflows. Build trust and manage relationships for the long term

Qualifications
• 10+ years of media/entertainment consumer products analytics experience with knowledge across broad range of categories, industries and retail channels
• Strong technical skills with ability to work with large datasets, write complex algorithms, and create multi-input analytic tools from scratch
• Expert level experience with domestic and global syndicated data resources (Circana, Nielsen, Kantar, Edge, Euromonitor, etc.) and retailers systems and hierarchies
• Excellent understanding of database structures, cloud based systems, data wrangling, cleansing, and organization with experience working with IT teams
• Knowledge of practical ML/AI applications in data management and analytics

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $110,000 - 130,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-d9ymwk-3-147-80-3-42 in your application.