Full Time Job

Sr. Director, Attribution


New York, NY 07-15-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Position

NBCUniversal is looking for a Senior Director of Attribution to join the NBCU Ad Impact team. S/he will work closely with the Vice President of Advertising Impact to: 1) shape the strategic roadmap for advancing ad effectiveness measurement capabilities, 2) enable cross platform and full funnel attribution of media efficacy for the NBCU portfolio of media properties. Specifically, this role will be responsible for the data science methodology that is central to our ads measurement solutions. This role requires not only thought leadership, but also as strong technical depth and hands-on experience.

Responsibilities include but are not limited to:
• Develop advanced statistical and machine learning methods for measuring the impact of advertising across the NBCU One Platform (inclusive of linear TV, digital and social media)
• Partner with cross functional teams to develop and deploy state of art full funnel and cross platform attribution solutions for a wide range of industry verticals
• Serve as a subject matter expert in incrementality estimation and multi-touch attribution modeling for the broader organization
• Create advertiser campaign measurement plans and recap reports that leverage best-in-class capabilities and communicate insights with compelling visualization
• Engage with third-party vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadline
• Support senior sales leadership to maximize yield and hit revenue goals by demonstrating the effectiveness of advertiser spend across the NBCU portfolio
• Respond to client objectives with solutions that tap into NBCU's vast resources
• Develop a deep bench of high performance data science and analytics talent

• Bachelor's degree or equivalent experience required (advanced degree preferred) in in Statistics, Computer Science, Applied Mathematics, Econometrics, Physics or an equivalent quantitative field
• 8+ years of experience in data science roles at technology companies preferred
• Prior experience working on advertising products in the media industry preferred
• Proven expertise in experimental design, causal inference, predictive modeling, machine learning algorithms for multi-touch attribution (deep learning is a plus)
• Extensive experience in building data science products end-to-end, from conception and development to validation and deployment
• Expert level proficiency in scientific computing with R and python (tensorflow is a plus)
• Strong proficiency in big data technology, including Hadoop, Hive / Pig, Spark
• Hands on experience working with large datasets on distributed data platforms
• Familiarity with modern approaches to TV and digital video streaming ad attribution
• Knowledge of privacy-safe advertising targeting and measurement technology preferred
• Experience working with attribution measurement vendors such as iSpot, LiveRamp / Data Plus Math, Nielsen Catalinas Solutions, IHS / Polk and Crossix preferred
• Capable of working efficiently and accurately with excellent attention to detail while handling multiple projects in a fast paced, deadline driven environment
• Capable of creative storytelling, data visualization and presentation
• Team player with strong communication and interpersonal skills
• 3+ years of people management experience preferred

Eligibility Requirements:
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Jobcode: Reference SBJ-r7n8j8-3-235-227-117-42 in your application.