Full Time Job

Social Media Editor, Shop Today


New York, NY 07-29-2021
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

TODAY Digital, the multi-platform arm of America's favorite morning show, is looking for a Social Media Editor to join the Shop TODAY commerce team. This person will manage Shop TODAY's social platforms and strategy, including the development and execution of social-first commerce content to support audience growth.

The social editor will be responsible for daily optimization of commerce content for social, growing Shop TODAY's social presence on Facebook, Instagram, Pinterest, Twitter and TikTok. The ideal candidate must have a strong mix of editorial judgement, social best practices and analytical skills. They should be able to translate data and analytics into actionable takeaways and work in close collaboration with teams across TODAY, art, audience development and business development, to help grow the brand. Most importantly, they should have a good grasp on trends in the social sphere, how content performs on various platforms and the tactics used to grow social accounts for commerce content.

Job Description:
• Manage all Shop TODAY social handles with an aim to grow traffic to article pages month over month
• Work with the main TODAY social team to amplify Shop TODAY content
• Monitor the news and social space for editorial pitches
• Participate in regular editorial meetings, providing the Shop TODAY team with weekly and monthly data to inform takeaways and identify action items for growth
• Develop and execute on a strategy for our new TikTok and Pinterest accounts
• Collaborate with the commerce editorial team to adjust headlines and imagery as needed for maximum impact
• Work with the audience development team on paid social campaigns and newsletters
• Manage an associate editor and editorial assistant, providing mentorship and guidance

• Minimum 3 years editorial social experience, commerce

and management experience a plus
• Experience with developing Pinterest and TikTok

• Exceptional knowledge of grammar and AP Style
• Proven experience with copy editing for social media
• Highly organized, detail-oriented and excellent

verbal/written communication skills
• Ability to multitask in a fast-paced environment and work

across multiple teams
• Familiarity with affiliate marketing platforms a plus
• Strong editorial judgment and sense of the TODAY voice

and audience
• Interest in shopping trends and discovering new products

that will resonate with TODAY readers
• Comfortable analyzing data to make informed editorial


Jobcode: Reference SBJ-rzkvb2-3-235-175-15-42 in your application.