Senior Manager, Programmatic Strategy - Demand

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
The Senior Manager, Programmatic Strategy will report to the Senior Director, Programmatic Strategy, focusing on demand strategy, demand insights, DSP relationship management, programmatic products, and business analysis.
This role will be instrumental in helping future proof NBCU's programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams.

Responsibilities
• Own demand side strategy for the programmatic business. This includes analyzing business trends, measuring the uplift of new initiatives, proposing optimizations, and other highlights.
• Identify areas of opportunity to increase demand health and addressability, such as certifications, signals and more.
• Day-to-day contact for DSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives
• Recommend and evaluate new revenue opportunities to grow programmatic demand, such as demand insights and optimizations.
• Evaluating, expanding, and tracking performance of new partnerships and partnership product launches
• Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements
• Manage the programmatic product roadmap across the entire certification landscape
• Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem
Qualifications
• Bachelor's degree or equivalent experience
• 5+ years experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm, with 1+ years' of business intelligence & SQL experience preferred
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
• Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas
• Expert deck work user, working with slides, visuals and tables
• Must possess a passion for media and strong intellectual curiosity

Desired Characteristics:
• Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace.
• Superior attention to detail in written reports, emails, and PowerPoint presentations
• Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
• Highly adaptive to change in fast-paced environment
• Passionate about the television, ad tech, and digital media space
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $115,000 - $140,000 + bonus eligible

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Jobcode: Reference SBJ-wppqzp-216-73-216-18-42 in your application.