Full Time Job

Senior Manager, Audience Development, News Digital


New York, NY 02-04-2021
Apply @ Employer
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Senior Manager, Audience Development (SEO), News Digital



The individual in this position will support audience development initiatives for NBC News Digital (specifically NBC News, TODAY and MSNBC). The person in this role will collaborate with editorial, product and tech teams across the brands to ensure best editorial practices and technical implementation of SEO.

Essential Responsibilities:
• Drive, develop and enhance our SEO strategy for NBC News Digital properties
• Develop and maintain a world-class SEO analytics stack (rank tracking, crawl reports, and competitive research)
• Responsible for developing and managing technical SEO projects; produce regular technical audits and execute on-page optimizations as needed
• Constantly track, analyze and report on overall SEO success with regards to traffic, rankings, content, backlinks and business performance
• Conduct SEO best practices trainings for the digital organization
• Day-to-day execution of organic search campaign projects such as keyword research, competitive research, content lookahead, real-time optimization, outreach strategy and site architecture improvements
• Collaborate with the editorial team to create high-quality content around important, relevant terms and events
• Keep abreast of the latest industry developments and news for SEO

• Bachelor's Degree or higher
• 5 ore more year(s) of proven SEO experience
• Proven experience implementing major improvements in organic search performance
• Extensive knowledge of ranking factors and search engine algorithms
• Proven ability developing and executing strategy and action plans
• Proven track record functioning on cross-functional teams
• Excellent written and verbal communication skills with special attention to grammar and contextual accuracy
• Excellent proficiency with SEO tools (Google Trends, Google Webmaster Tools, Brightedge, SEMRush, Botify, etc.), data/organizational software (Microsoft Excel, Dropbox) and analytics platforms (Adobe Omniture, Google Analytics)
• Excellent analytical skills and proven ability to track success via analytics data and quantitative metrics
• Ability to think strategically and develop creative solutions to research challenges

Desired Characteristics
• Self-starter who thrives in a fast-paced environment
• Team player with a strong work ethic, interest in current events and great sense of humor
• Strong organization, project management and time management skills as well as the ability to multitask