Senior Analyst, Cross-Platform Insights & Analytics

Job Description

Responsibilities
The Cross-Platform Insights and Analytics team is looking for a Senior Analyst who will leverage various data sources to develop insights, highlights, and forecasts in support of NBCU entertainment, with a focus on content for its six cable networks (Bravo, E!, Oxygen, USA, SYFY, and Universal Kids) across linear and digital platforms.
The person in this role will report directly to the Sr. Director, Cross-Platform Insights & Analytics within the team's cable entertainment group, and will work in support of Senior Leadership, Program Planning, Content, Marketing, Finance, and Press & Publicity.
The ideal candidate will be passionate about using data-driven insights to influence decision making in the TV industry. Along with strategic thinking, strong writing, and data visualization, they will be able to quickly learn, use, and draw insights from various research tools.

Essential Functions and Responsibilities
• Assist in all aspects of quantitative analysis across NBCU's cable entertainment portfolio, including Bravo, E!, Oxygen, USA, SYFY, and Universal Kids
• Leverage various data sources (i.e., Nielsen, ComScore, Adobe/Omniture) and c ollaborate with Business Intelligence/Peacock teams to generate cross-platform insights for content across linear and streaming
• Produce impactful regular reports around brand performance, content opportunities, viewing behavior, and landscape trends
• Deliver strategic insights and recommendations via written memos and PowerPoint presentations for recurring and ad hoc requests across the portfolio
• Provide support in forecasting both network and program viewership during key estimate cycles
• Stay abreast of television and research industry news, trends and best practices
• Help contribute to a diverse, equitable, and inclusive work culture at NBCU

Qualifications/Requirements
Qualifications:
• 2+ years of Media research experience at a broadcast or cable network, streaming service, agency, or vendor
• 4-year bachelor's degree or higher
• Expertise working with Nielsen NPower (i.e., tracking, Reach & Frequency, Duplication, Segmentation)
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint
• Experience working with large data sets and visualization tools (i.e., Tableau, Domo)
• Strong quantitative skills, including both analytical abilities as well as math proficiency
• Ability to identify, distill, and articulate clear and actionable brand stories, insights and recommendations from a variety of data points and sources
• Passion for the television entertainment business and deep knowledge of the competitive media landscape

Eligibility Requirements:
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics
• Ability to handle multiple assignments and meet deadlines in a fast-paced environment
• Attention to detail, accuracy, and strong problem-solving abilities are crucial
• Exceptional communication skills, both verbal and written.
• Familiarity with new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)

Jobcode: Reference SBJ-rb514o-3-133-144-197-42 in your application.