Full Time Job

Research Manager


San Diego, CA 04-28-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Reporting at the local level to Vice President of Sales, this role is responsible for researching, compiling, analyzing, reporting and leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the NBC7 and Telemundo20.
• Analyze and interpret viewing data
• Create and maintain sales estimates based on Nielsen and Comscore viewing
• Support Sales team in the development of presentations to engage advertisers and their agencies
• Support News and Marketing teams with insights into ratings, trends and competitive stations
• Develop and manage regular and ad hoc analyses for programming, sales and other marketing/promotion needs
• Business development support: work closely with sales team and integrated marketing to develop business cases and presentations for potential clients
• Produce estimates and accompanying rationale for sales, finance and programming
• Coordinate all aspects of Nielsen procedures/implementations to ensure accurately reporting for all Nielsen systems
• Provide insights for both sales and local programming

• Bachelor's degree or equivalent experience
• At least three years' experience in research, advertising, or in a media outlet

Desired Characteristics
• Interested in the media industry and passionate about the consumer
• Curious, creative, confident; a proactive thinker
• Highly organized and detail oriented, with ability to work under pressure, handle multiple projects and meet tight deadlines
• Strong analytical skills, able to analyze qualitative and quantitative data with client needs in mind
• Excellent computer skills, particularly PowerPoint and Excel
• Strong writing and presentation skills
• Strong interpersonal skills and the ability to work well with Management and Sales staff
• Familiarity with Nielsen ratings and other syndicated media research sources such as Arianna, NLTV, Scarborough, Simmons, Kantar, and Polk

Jobcode: Reference SBJ-r0ybm8-3-227-0-150-42 in your application.