Optimization Analyst

Job Description

Responsibilities

Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world's most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it's on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It's our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career!

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As part of UDX's Digital and Technology team, the Optimization Analyst will play an essential role on the team responsible for enhancing and innovating the guest experience at Universal Studios Hollywood through the design and activation of experiments across multiple channels. This individual will be responsible for designing, executing, and analyzing A/B tests to improve key performance metrics across our digital platforms. The Optimization Analyst will collaborate closely with marketing, product, development teams and vendors to identify areas of opportunity for testing and use data-driven insights to improve user experience, increase engagement, and drive revenue growth.

Design of Experiments
• Develop hypotheses and testing plans based on data-driven insights and industry best practices
• Design and execute A/B/Multivariate tests across our digital platforms, including our website, mobile app, email and other outbound channels
• Partner with technical, development teams to ensure activation is validated and aligns with test design.
• Stay up-to-date with industry trends and best practices in A/B testing and optimization.
Optimization Analytics
• Monitor test results and provide regular updates to stakeholders
• Use statistical analysis to determine test significance and make data-driven recommendations for optimization.
• Inform test opportunities through the utilization of analytics tools that provide channel reporting, heuristic evaluations, heatmaps and session recordings.
Optimization Strategy
• Collaborate with cross-functional teams, channel leads and vendors to identify areas of opportunity for A/B testing
• Ability to interpret and analyze data, draw meaningful insights, and make data-driven recommendations for optimization strategies.

Communication and Collaboration
• Excellent verbal and written communication skills with the ability to interact professionally with a diverse group that includes specialists, management, and subject matter experts.
• Ability to communicate in business terms with business leadership and technical terms with technical partners.
• Seek opportunities to help other team members expand their knowledge and capabilities.

Qualifications
• Bachelor's degree is required - Marketing, Economics, Statistics, Business Administration or related field
• 2+ year marketing experience preferably in the travel, entertainment or retail industry
• Strong analytical, planning, and critical decision-making skills.
• Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
• Knowledge of web/digital analytics and data analysis.
• Ability to use analytics to make recommendations for channel, user experience and business improvements.
• Understanding of optimization best practices, UX/UI principles, and digital marketing strategies.
• Familiarity with marketing technologies, including Adobe Target, Adobe Analytics, HTML, CSS, JavaScript, and content management systems (CMS).
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights and recommendations to stakeholders.
• Strong analytical, planning, and critical decision-making skills.
• Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
• Knowledge of web/digital analytics and data analysis.
• Ability to use analytics to make recommendations for channel, user experience and business improvements.
• Understanding of optimization best practices, UX/UI principles, and digital marketing strategies.
• Familiarity with marketing technologies, including Adobe Target, Adobe Analytics, HTML, CSS, JavaScript, and content management systems (CMS).
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights and recommendations to stakeholders.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $66,500 - $80,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gxe96o-216-73-216-62-42 in your application.