Marketing Manager

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
TEMPORARY – 12 MONTHS
Location: Mexico City (hybrid).
Reports to: Regional Marketing Directors.
ROLE PURPOSE
Drive the growth of titles/projects in Latin America through highly effective, creative, and data-driven omnichannel campaigns, acting as a connector between Headquarters and local territories. Lead the strategic integration of marketing disciplines, promote a customer-centric and data-driven culture, and maximize the value of agencies and vendors.
KEY RESPONSIBILITIES
• 360° Planning and Execution: Design and implement omnichannel plans for assigned titles with clear objectives (awareness, consideration, and business results), ensuring creativity, effectiveness, and innovation.
• ''Product'' Leadership by Title/Franchise: Translate strategy into world-class executions; define audiences, messaging, and journey, and ensure creative and brand consistency.
• Headquarters–Territories Linkage: Act as a continuous liaison to align territory needs and ensure timely inputs/deliverables.
• Market Intelligence and Insights: Collaborate with analytics/business intelligence to interpret trends and turn insights into initiatives that optimize messaging, segmentation, and tactics.
• Agency and Vendor Management: Advise, align, and supervise creative/tactical partners to ensure quality, efficiency, and strategic value aligned with objectives.
• LATAM Regional Adaptation: Design and implement strategies for medium and low-budget films, considering cultural, audience, and investment particularities by market.
• Measurement and Continuous Improvement: Consolidate learnings and results to optimize current and future campaigns, promoting transformation and innovation practices.
• Preparation of executive campaign reports for top management, territories, and headquarters.
Qualifications
REQUIREMENTS
• Education: Bachelor's degree in Marketing, Communication, Business Administration, or related field (Master's degree desirable).
• Experience: 5+ years in strategic marketing; experience in entertainment, media, or consumer goods and leading multidisciplinary teams is desirable.
• Digital/Analytical Skills: Proficiency in digital platforms and data analysis tools to support decision-making and optimizations.
• Languages: Advanced English (spoken and written).
KEY COMPETENCIES
• Transformational leadership and team integration; effective communication; project management; creativity; analytical mindset and self-development.
VALUED SKILLS
• Persuasive communication; open and forward-thinking mindset; flexibility and adaptability; ability to motivate and coordinate teams; curiosity for new technologies; ability to translate complex strategies into practical campaigns.
SUCCESS INDICATORS (EXAMPLES)
• On-time and on-budget launches of assigned titles.
• Improvement in efficiency/effectiveness KPIs (reach, engagement, channel performance) and actionable learning from insights.
• Smooth collaboration flow with Headquarters/territories and strong performance from agencies/vendors.

Jobcode: Reference SBJ-z3opy2-216-73-216-0-42 in your application.