Marketing Manager

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUniversal Local is NBCUniversal's local media division that delivers English and Spanish-speakers and bilingual audiences in 31 US markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of US homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country's top 10 TV markets. NBCUniversal Local's stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.

Job Description

The Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations.

Responsibilities
• Work closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancements
• Engage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow account
• Understand the needs of a broad set of marketers and develop scalable solutions to meet those needs
• Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients
• Drive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms
• Own the end-to-end pitch development for complex and strategic proposals
• Collaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed
• Act as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integrations
• Manage sales commercial production calendar and workload in conjunction with Creative Services Director
• Ensure customer satisfaction in pre- and post-sales service
• Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewal
• Develop customized marketing materials for new sales opportunities
• Gather competitive research & advertiser media spending
• Work with sellers to obtain media proposals

Qualifications
• Bachelor's Degree or equivalent work experience
• Minimum 3 years sales or marketing experience

Eligibility Requirements
• Must be able to work flexible hours including weekends and evenings
• Must have the ability to work any of a 24 x 7 shift
• Must be willing to work at the station in West Hartford, CT
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Desired Characteristics
• Minimum 3 years marketing or agency experience
• Minimum 3 years working in the television or entertainment space
• Experience in commercial and event production a plus
• Must be proficient in PowerPoint, Word, Excel and Photoshop
• Exceptional communication skills
• Creative and strategic thinker
• Demonstrated leadership and internal negotiation skills
• Extremely strong writing and deck creation skills
• Proven ability to translate marketers' needs into tangible business objectives and revenue producing solutions
• Exceptional multi-tasker that thrives in deadline-driven environment
• Ability to interact with and understand technical subjects/emerging technologies and their relevance to the marketplace
• Familiarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/fulfillment

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gp3y80-3-138-110-119-42 in your application.