Sr Director, Performance Marketing Planning
NBCUniversal
New York, NY
Responsibilities
Sports Group stakeholders, internally and externally, to help increase national sales of the television and digital properties of the NBC Sports Group through creation and implementation of sponsorship elements across: NBC Olympics. Reporting to the Vice Present of Creative Partnerships, NBC Olympics, this position will manage the creation of sales materials and execution of custom marketing elements of select categories of business both from a pre-sale and post-sale perspective.
Duties and Responsibilities:
• Sponsorship Development:
• Responsible for playing leadership role in the development of NBC Olympics Sales Marketing Materials – sell decks, research, advertiser recaps, promos
• Management of 360/cross-platform client deliverable and timelines
• Sponsorship Implementation:
• Work with key counterparts in Production, Programming, Consumer Marketing and LA28, as well as other Solutions teams from across NBCUniversal to ensure successful and quality execution of all sponsorship elements. Also, working within the NBCU One Platform go-to-market approach where applicable.
• Oversight of compliance with editorial and legal NBC Olympic production guidelines
• Oversight of development, scheduling, approvals, for Sales Features and custom digital content
• In-Games oversight of sales feature enhancements and digital/social elements
• Presentation:
• Serve as a part of the overall sales process, including development of assets to highlight/showcase the offerings, and be a part of key client meetings to sell-in ideas as needed.
• Management:
• Effectively lead, manage and mentor junior members of the Olympic Marketing team
• Develop and coordinate internal training plan for junior members of the team
Qualifications/Requirements
Qualifications:
• Minimum 10 years of experience with an agency, client or media company sales/marketing organization background, where the individual had thorough understanding of sponsorship sales process as well as proven track record of developing and implementing successful marketing programs for advertisers.
• Aptitude and direct experience in developing sports sponsorships or Marketing Solutions.
• Bachelor's Degree
Eligibility Requirements:
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics
• Robust understanding of advertising within all platforms of the sports media space
• Knowledge of Sports marketplace
• Extensive experience in presentation development
• Ability to interact with senior-level management, internally and externally
• Strong organizational, project & event management
• Understanding of the creative development process
• Knowledge of media marketing, the sales process and media in general
• Meticulous with a keen eye for detail
• Highly innovative with positive energy
• Possess strong interpersonal skills – with the ability to lead and motivate a team of 6+ direct reports, interdepartmental teams and influence internal and external teams
• Demonstrates excellent oral, written, presentation and budget management skills
• Thorough knowledge of Microsoft Office, other presentation platforms, etc.
Jobcode: Reference SBJ-r06yer-216-73-216-0-42 in your application.