Manager, Product Marketing Strategy

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
Job Description
Peacock is looking for a creative, experienced, and passionate Product Marketing Manager to join the team. You will ideally have experience working cross-functionally to inform new product strategy/positioning and has developed consumer-facing messaging. You will also have experience in go-to-market launches, integrated campaigns, and other marketing projects, taking qualitative and quantitative insights and turning them into compelling communications and value props.

Responsibilities:
• Experience driving full-funnel marketing strategies for a large brand and has worked extensively with product and marketing teams to bring the experience to life across the user journey
• Go-to-Market Strategy: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Peacock holistically and for individual features.
• Cross-functional Collaboration: Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. For specific features/campaigns, you will partner cross-functional teams to help understand and execute upon the end-to-end customer experience, and work with creative and operations teams to build asset toolkits that help channel marketing teams market our features in a consistent way.
• Campaign Execution: Write marketing briefs for feature go-to-market plans and partner with the channel marketing, product, analytics and creative teams to develop robust and coordinated launch plans, ensuring a seamless execution of those plans.
• Industry Research: Oversee competitive intelligence, mining the industry (in-category and out-of-category) for trends and opportunities
Qualifications
• 3+ years Product Marketing experience, or in a related role
• Comfortable navigating and using an analytics platform (e.g. Adobe, Google, etc.)
• Excellent organization, communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for various audiences.
• Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving
• Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
• Comfortable working in (or learning to work in) Figma to create mockups to visualize Product Marketing strategies
• Comfortable working in (or learning to work in) Airtable or similar Project Management software
Desired Qualifications:
• Prior Product Marketing (or related) experience preferred
• Ability to work autonomously, focusing on key outcomes amidst competing priorities
• Adaptable and resilient performer who can lead effectively under pressure and through change
• Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
• Experience within the advertising or media entertainment industry a plus!
Additional Requirements:
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $100,000 - $140,000 (bonus eligible).

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Jobcode: Reference SBJ-k22myq-216-73-216-0-42 in your application.