Manager, Primary Research

Job Description

Responsibilities

As a marketplace leader, NBCUniversal Advertising Sale & Partnerships prides itself on its success in building solutions which have helped reshape the industry. In 2022, a key priority of Ad Sales is to elevate our industry-leading team of Insights and Research professionals by providing the marketplace with a deep understanding of consumer perceptions and behaviors, designed to help our clients meet their business objectives.

In response to this goal, NBCUniversal is looking for a Manager of Primary Research within the Insights & Research team to conduct research to uncover insights: discover the story in the data, in support of the advertising sales organization.

Responsibilities
• Conduct research to uncover insights: Discover the story in the data by balancing the roles of ''thought leader'' and ''trusted partner'' on robust research and analysis, in a nimble and practical manner
• Set research goals and objectives; write surveys; determine sampling and weighting parameters; analyze results and present recommendations
• Create new methodologies and processes to conduct best-in-class research
• Manage multiple projects simultaneously, both with internal and external partners
• Possess curiosity for uncovering truths, motivated to dig deep into insights, and ready to solve research problems through creative, thoughtful approaches
• Create new methodologies and processes to conduct best-in-class research

Qualifications
• 4+ years in consumer insights and/or market research field.
• Excellent command of designing research methodology based on business objectives questions within a given domain, and of technical tools for the analysis of data within that field.
• Strong knowledge and ability to work with respondent level data sets and statistical knowledge.
• Possess a track record of managing end-to-end consumer insights research (e.g., online quant surveys, focus groups, IDIs, ethnos, online qual, mobile, etc.)
• Experience using DIY quantitative and qualitative tools (e.g., Qualtrics, Quantilope, MarketSight, Recollective)
• Experience on the research supplier side
• Effective presenter and clear communicator
• Experience working with panels, SPSS, R, a plus
• Advanced Degree preferred

Eligibility Requirements
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Salary Range: $80,000 - $100,000, bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-g3mmyx-3-145-36-10-42 in your application.