Manager, Fan Engagement Marketing

Job Description

Responsibilities

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Manager of Fan Engagement leads the planning of the email and push campaigns for Peacock original shows and exclusive content, with the goal of audience engagement and retention to build excitement and demand for Films & Library.
• You will own the CRM strategy for Films & Library working with the Peacock brand strategy and Films teams to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Work with cross-functional teams to strategize and execute marketing campaigns for Films & Library, across email and mobile channels. Create briefs in alignment with brand and synergy teams to determine CRM support for programming.
• Work closely with the CRM operations and editorial teams to define campaigns and create a monthly CRM calendar. Plan both ad hoc calendar-based campaigns and lifecycle campaign inclusion for Films & Library.
• Generate creative, compelling, and succinct copy for email subject lines and preheaders.
• Liaise with the audience management team to determine right message, right time, right audience, right channel in alignment with overall CRM calendar.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return to Peacock and usage on platform.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changing consumer behavior. Works with brand strategy, product, design, and editorial teams to bring programs to life.
• Create test plans for optimization of messaging and cross-channel communication with push/in app and retention paid media

Qualifications
• 3-4 years direct marketing experience preferred.
• Self-motivated and results-oriented with a high regard for attention to detail.
• Experience driving engagement with a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through CRM or other digital marketing channels.
• Excellent organizational and critical thinking capabilities, particularly in the stewardship of balancing multiple simultaneous audience/programming strategies.
• Exceptional project management and demonstrates exceptional organizational skills with the ability to manage multiple priorities, balance stakeholder needs, and adapt to last-minute changes.
• Out of the box thinker, excited to find new and exciting ways to engage with subscribers through CRM
• A passion for streaming and pop culture.
• Experience marketing entertainment brands and content.

Desired Characteristics
• BS/BA in Marketing or related field
• Experience working within multi-channel campaigns
• Experience with video streaming (OTT) or subscriptions services is a plus
• Strong communication and interpersonal skills. You thrive in a startup environment reaching out to cross-functional teams to push CRM priorities forward.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $90,000 - $115,000 (bonus & long-term incentive eligible)

Jobcode: Reference SBJ-r1q7vx-216-73-216-105-42 in your application.