Full Time Job

Director, One Platform Development - Cable


New York, NY 03-30-2021
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

Job Purpose:

NBCU is seeking a Director of One Platform Development to join its growing team of creative and development marketing specialists who deliver unmatched innovative solutions for its stellar roster of new and existing digital and on-air clients. This position is based in NYC or LA.

The Director of One Platform Development will be responsible for working across NBCU Cable's slate of Competition Reality programming to develop and execute revenue generating marketing solutions for clients that entertain our audiences and fans. Reporting to the Vice President of One Platform Development, this position will play an active role in supporting the creation, management and oversight of marketing partnerships from ideation through final delivery.

Duties and Responsibilities:

• Lead team responsible for the development and positioning of new integrated marketing opportunities: identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and tentpole solutions and emerging ad platforms that will serve as compelling thought starters for client conversations and proactive sales support
• Develop multi-platform revenue driving packaging strategies for Competition Reality Genre programming in Cable
• Develop strategy and execute management of multi-platform partnership campaigns, inclusive of television, digital, new media, events and branded entertainment platforms
• Handle RFP management from idea generation through deal close, working with Sales, Client or Agency Partnership teams and Channel teams
• Drive strategic development of digital & social-first packages that support the audience growth department in building & diversifying audiences across the Cable's digital ecosystem
• Collaborate to identify, develop and properly package new ad opportunities around key product offerings such as Commerce, Audio, Digital, Mobile and Social Media experiences
• Educate internal constituents on marketing solutions and drive top of mind awareness of Originals' offerings within sales organization
• Responsible for development of 2-3 direct reports

• Cultivate relationships with all appropriate internal groups (sales, marketing, research, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Oversee daily communication with internal and external parties, including Sales, Production, Consumer Marketing, Traffic, Programming, Finance, Legal, Business Affairs, BE agencies/production companies, clients and their respective agencies
• Prioritize and track opportunities; manage opportunity timelines, workflow and report team progress to Vice President on regular basis
• Manage analysis of property post completion, working with research and sales team to deliver accurate results and growth opportunities to future.

• At least 10 years' experience in creative roles in advertising sales marketing within the television industry, advertising agency, or digital company with ad supported revenue or highly related experience
• Demonstrated thought leadership and strategic development skills against monetization goals
• Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing or branded content campaigns from creative problem-solving brainstorms through flawless execution
• Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
• Experience in digital solutions a must and experience with new digital platforms or products highly desired
• Entertainment or media experience preferred
• Bachelor's Degree
• Thorough knowledge of Microsoft Word, PowerPoint, Excel, and Adobe Photoshop and a working knowledge of SharePoint & Salesforce

Eligibility Requirements:
• Must be willing to work in New York, NY or Los Angeles, CA
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
• Demonstrated track record of leadership in dealing with conflict and problem solves in real time
• Innate understanding matrixed organizations with proven ability to identify key stakeholders needed in decision making, the ability to balance between different business unit needs – managing expectations and serving as liaison between internal and external partners.
• Ability to balance production needs with Client expectations; acting as primary liaison between the two
• Passionate about reality television/digital media space and creating best-in-class, innovative client solutions
• Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
• Adjusts communication style to different people and situations
• Ability to create best-in-class, innovative client solutions with the consumer in mind
• Strong organizational, project management, analytical and research related skills
• Excellent writing and storytelling skills
• Experience running paid ad campaigns on social platforms including Twitter, Facebook, Snap and Instagram
• Knowledge of media marketing, the sales process and the creative development process
• Understanding of the promotion / content development process and experience executing promotions
• Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
• Familiarity with the standard digital audience and social analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data is a plus