Director, Marketing Strategy, Planning & Analysis

Job Description

Responsibilities

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Director, Marketing Strategy, Planning & Analysis (MSP&A) will be an integral leader in the MSP&A team, helping shape strategy and planning for the marketing organization. The MSP&A team is responsible for developing short and long-term business KPIs through best-in-class strategies, planning and data analysis. This role requires the ability to align and collaborate with key stakeholder groups and influence senior management with data-driven insights and narratives, with a focus on improving title campaign efforts. The Director will report to the Vice President, MSP&A

Responsibilities include, but are not limited to:
• Provide strategy and analytics support for Peacock's Title Marketing organization, driving continuous improvement of marketing efforts
• Translate target audience insights into effective campaign strategies, including channel mix and messaging tactics, in partnership with Peacock Consumer Insights
• Recommend prioritization across upcoming title and slate opportunities, optimizing resourcing to the highest potential acquisition opportunities
• Collaborate with Peacock Decision Sciences on further development of key marketing success metrics with a focus on marketing incrementality
• Conduct deep dive analyses aimed at improving campaign efforts
• Develop and manage retrospective campaign reporting

Qualifications
• 6+ years of experience in industries such as management consulting, corporate business strategy, investment banking, or direct experience working for a streaming company or studio

Desired Characteristics:
• A strong understanding of the content streaming landscape and current business models
• Direct experience using data to inform business strategy
• Demonstrated excellent business acumen and thought leadership, with the ability to form judgements, and drive actionable recommendations
• Direct to consumer marketing experience a plus, ideally in the entertainment industry
• MBA preferred, but not required
• Proven leader and manager, with experience hiring, retaining, and motivating best-in-class talent of all experience levels.
• Ideal candidates are unafraid to advocate for big ideas that drive innovation, and also able to put big ideas in business context
• Exceptional collaborator with proven ability to work effectively across all parts of the organization. Leads the team to operate in the same way.
• Successfully operate within a fast-paced, highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
• Highly effective communicator, both written and verbal. Excellent problem-solving skills

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $130,000 - $175,000 (Bonus & LTI eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gmpkbx-3-144-105-204-42 in your application.