Director, Experiential

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
The Director of Experiential Marketing will lead the conceptualization and execution of immersive fan experiences and live events for Telemundo's FIFA World Cup coverage. This role will create memorable, culturally-relevant activations that connect Hispanic audiences with the World Cup across physical and digital touchpoints, while driving brand engagement.
This is a project/limited term position, unless otherwise amended or terminated as deliverables within this project are completed.

Key Responsibilities
• Develop and execute the experiential marketing strategy for Telemundo's FIFA World Cup, including fan festivals, viewing parties, and community events
• Design innovative experiential campaigns that bridge broadcast, digital, and in-person experiences
• Lead the creation of both large-scale marquee events and local market activations that engage Hispanic communities
• Collaborate with Partnership team to integrate sponsor activations into experiential programs
• Oversee vendor and agency relationships, including event production companies, creative agencies, and technology partners
• Manage and develop a team of experiential marketing professionals, providing strategic guidance
• Manage experiential marketing budget and resource allocation across multiple programs
• Develop measurement frameworks to track ROI and effectiveness of experiential initiatives
• Ensure brand consistency across all experiential touchpoints while maintaining FIFA guidelines
• Lead cross-functional teams including production, creative, digital, and local market teams
Qualifications
Required Qualifications
• Bachelor's degree in Marketing, Event Management, Communications, or related field
• 5+ years of experiential marketing experience, with proven success in large-scale sports or entertainment events
• Minimum 3 years of experience managing a team.
• Strong understanding of Hispanic market dynamics and cultural nuances
• Experience managing budgets and complex vendor relationships
• Proven track record of creating innovative experiential marketing campaigns
• Excellence in project management and cross-functional team leadership
• Strong presentation and communication skills in English and Spanish
• Experience with digital integration in experiential marketing campaigns
Preferred Qualifications
• Experience with FIFA World Cup or major sporting events
• Background in Hispanic media or marketing
• Knowledge of broadcast media integration with live events
• Understanding of AR/VR and emerging experiential technologies
• Experience with sponsor integration in live events
• Crisis management and live event troubleshooting experience
Success Metrics
• Event attendance and engagement metrics
• Social media impact and earned media coverage
• Sponsor satisfaction with activations
• Brand awareness and sentiment metrics
• Program ROI and budget management
• Safety and execution excellence
• Digital engagement with physical activations

Jobcode: Reference SBJ-mk623v-18-97-14-90-42 in your application.