Director, DTC Subscriber Growth

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Reporting to the VP, DTC Strategic Growth & Operations, this leader will join a new team responsible for developing MSNBC's direct-to-consumer products. We're looking for an experienced growth marketer who excels at driving customer acquisition, engagement, and retention for subscription products.
The ideal candidate is data-driven and customer-obsessed. They have experience scaling subscription businesses and optimizing acquisition strategies to meet ambitious CAC and LTV targets. Their primary responsibility will be to build and own the full-funnel subscriber growth engine from awareness and acquisition to loyalty and retention. This leader will collaborate closely with the MSNBC and Versant marketing teams on campaigns and cross-business promotion.
Responsibilities could include, but are not limited to:
• Develop and execute acquisition and retention strategies across paid and owned media channels, including paid social, SEM, SEO, web, and more
• Stand up and manage lifecycle programs (e.g., emails, in-app, newsletters, loyalty programs) to increase engagement and customer lifetime value
• Test and scale new growth tactics, maintaining a robust testing roadmap and leveraging analytics to make data-informed optimizations
• Manage demand generation roadmap, including offers and promotional strategy
• Partner with MSNBC and Versant marketing and creative teams to develop awareness-driving brand campaigns and conversion-driving performance campaigns
• Execute growth partnerships that unlock incremental audiences
• Influence and execute packaging and pricing strategy
• Inform product roadmap and web strategy/design through the lens of subscriber growth
• Facilitate team and customer success via customer management systems and support tools
• Partner with finance and leadership to inform growth forecasts and subscriber health OKRs
Qualifications
• At least 6 years' experience in subscriber growth, lifecycle marketing, or audience development at a subscription or eCommerce business
• At least 2 years' experience leading teams dedicated to subscriber growth
• Deep understanding of marketing analytics, attribution, and A/B / multivariate testing
• Strong grasp of lifecycle marketing strategies and tools (e.g., Braze)
• Passion for consumer products and creating outstanding customer experiences
• Analytical mindset with a bias for action and experimentation. Player coach. Can-do attitude
• Experience taking a direct-to-consumer subscription product from 0 to 1 is a plus
Salary Range: $150,000 - $185,000

Jobcode: Reference SBJ-02162e-216-73-216-22-42 in your application.