Director, Brand Strategy & Engagement

Job Description

Responsibilities

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution and coherence of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of developing holistic marketing and consumer engagement plans across a diverse range of NBC Entertainment priority programming, spanning premium scripted and unscripted series.

The director is a critical member of the Brand Marketing team, driving brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, and network presence at consumer tentpole events.This person must be creative, strategic, and collaborative; expertly able to develop relationships across a variety of internal and external stakeholder groups, offering solutions for key business challenges and identifying amplification opportunities to maximize efficiency and effectiveness.

A strong understanding of the evolving media landscape will be essential in this role, as this person will be tasked with driving viewership across a multi-platform ecosystem.

Responsibilities
• Drive the planning, development, and execution of comprehensive multiplatform marketing plans for NBC shows
• Act as Brand Lead on assigned shows, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
• Clearly communicate goals, positioning, and strategy to all constituents serving as the central hub for the entire marketing department, other NBC departments and external partners to ensure all communications adhere to brand voice and strategy and identify opportunities to increase exposure
• Know storylines, casting, key production info, scheduling, etc. Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics. Share info and as necessary guide/adjust the plans based on the findings
• Identify opportunities for consumer engagement, including the ability to evaluate spend through an ROI lens, where appropriate
• Author marketing campaign plans presentations, including the ability to independently craft a creative presentation narrative
• Act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approvals
• Build brand partnerships and secure co-marketing efforts that help drive reach, culture, conversation, and awareness
• Work in close collaboration with research and insights team, programming leadership and show producers to assess and determine target audience for each program, specific program attributes and promotable aspects to develop overall program positioning
• Support Comcast NBCU Symphony activities and partnerships with media entities, brand properties, platforms and publishers in concert with internal marketing teams to expand viable audiences

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $115,000 - $150,000 (bonus eligible)

Qualifications

Required Qualifications:
• Bachelor's Degree
• 7+ years of brand marketing and/or advertising experience at, including demonstrated experiences building brands and franchises
• Results-oriented with the ability to evaluate marketing strategies and impact
• Success leveraging digital platforms and integrated strategies to drive measured growth
• Cross-functional leader who is able to engage, motivate, and collaborate with internal teams across every phase of a campaign
• Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
• Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
• Demonstrated strategic planning skills, including leveraging research and data to derive audience and strategic insights
• Self-starter who can work independently and drive projects forward; is proactive, resourceful, and accountable
• Demonstrate respect for all with whom you work; foster a diverse, equitable, and inclusive environment
• Passion for TV, movies, and pop culture. This role requires an understanding of cultural trends and consumer mindsets
• Ability to effectively coach & manage a team to deliver campaigns on time and on budget
• Willingness to travel and/or work weekends or overtime, sometimes with short notice
• Ability to work at Universal Studios, Los Angeles, CA

Desired Qualifications:
• Previous television, music, or entertainment industry experience. Creative media or advertising agency experience a plus
• Organized with an acute attention to detail and focus on delivering excellence.
• Flexibility and an ability to work in a fast-paced, deadline driven environment.
• Exceptional interpersonal, oral, and written communication, and project management skills

Additional Requirements:
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gwzn6j-216-73-216-202-42 in your application.