Full Time Job

Director, Brand Strategy Consumer Engagement


Universal City, CA 03-03-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of innovative consumer campaigns across a diverse range of NBC Entertainment priority programming, spanning premium scripted and alternative series.

This role is a key member of the Brand Marketing team, driving brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, consumer screenings, and network presence at tentpole events like San Diego Comic-Con and SXSW

The ideal candidate will be a self-starter, innate problem solver, compassionate leader and thrive in a fast-paced environment. This role will report to the SVP, Brand Strategy & Consumer Engagement for NBC Entertainment.

Essential Responsibilities
• Lead development and execution of strategic, impactful promotional campaigns, in support of original programming and brand initiatives for NBC, that drive consumer engagement and have social scale
• Be an authority on assigned shows/brands and serve as the central hub of information
• Know storylines, casting, key production info, scheduling, etc. Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics. Share info and as necessary guide/adjust the plans based on the findings
• Liaison with Programming, studios, publicity, production companies and other external entities that manage the show
• Act as Brand Lead on assigned series, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
• Act as point of contact with external agencies and partners, leading communication and relationships, providing strategic/creative feedback while managing approvals

• Bachelor's Degree
• Minimum 7 years marketing and/or advertising experience, preferably at an agency or television environment
• Willingness to travel and work weekends/overtime with short notice
• Must be willing to work in Los Angeles

Desired Characteristics
• Passion for television, entertainment and consumer marketing. This role requires a connection and/or understanding of cultural trends and consumer mindsets
• Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
• Ability to effectively manage, stimulate and encourage professional growth among managerial staff.
• Management of cross-functional relationships and collaboration in a creative, team-oriented environment
• Creative thinker, can both concept and help advance innovative and creative ideas
• Exceptional organizational skills with the ability to handle multiple projects concurrently, can simultaneously be strategic, while getting your hands dirty, and can keep pace in a quickly moving and ever-changing environment
• Cross-functional leader who is able to engage, motivate, and collaborate with internal teams across every phase of a campaign
• Ability to think and write critically, and initiate creative solutions
• Ability to work autonomously and be proactive; driving projects forward independently
• Strong work ethic, with a dedication to excellence