Director, Brand & Creative Strategy, APAC, International

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

About Us: CNBC
CNBC is the number one business and financial news network on the planet.
Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news.
With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader.
In addition to our global TV channel, available in more than 385 million homes worldwide, CNBC is also available on mobile, tablet and desktop. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.
Job Description
You will lead the Brand & Creative Strategy team across the APAC region, responsible for developing and packaging innovative advertising solutions for CNBC International.
In this role, your primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC's premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations.
You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.

Key Responsibilities:
• Strategic Leadership: Set the vision and strategic direction for the APAC Brand & Creative Strategy team, ensuring a forward-thinking, innovative approach to client solutions.
• Team Management: Lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
• Process Optimization: Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
• Cross-Functional Collaboration: Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
• Commercial Focus: Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC's commercial positioning and success.
• Market Intelligence: Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
• Business news, CNBC's coverage, and key regional newsmakers
• CNBC's programming and editorial calendar across platforms
• Media regulations across global markets (Ofcom/IMDA)
• Competitor activity, client movements, and industry shifts
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Qualifications
Essential Requirements:
• Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content.
• Strong understanding of digital marketing, with track record of packaging strategic brand solutions.
• In-depth knowledge of latest trends in marketing, particularly digital and B2B events.
• Excellent, innovative and persuasive, written, verbal and visual communication skills.
• A collaborative, 'can do' approach that encourages co-operation between internal departments and helps to enhance CNBC's client relationships.
• Experience of leading and managing small to medium sized teams.
• Creativity and a passion for innovative problem solving.
• An ability to multi-task and thrive in a high-pressured environment.
Desired Attributes:
• Willingness to travel as required and to work flexible hours when necessary.

Jobcode: Reference SBJ-o117j1-216-73-216-42-42 in your application.