Director, Analytics, Msnow

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Versant is seeking a strategic and hands-on Director of Analytics to lead a team focused on driving audience, content, product, and enterprise insights across MS NOW's digital products. This role is central to partnering on MS NOW's digital experiences and consumer offerings, with a strong emphasis on editorial decision-making, audience engagement, and monetization strategies.

Key Responsibilities
Team Leadership & Strategy
• Lead and mentor a team of analysts across content, marketing, product, and enterprise analytics.
• Develop and execute a cohesive analytics strategy aligned with MS NOW's digital priorities.
• Partner with editorial, product, marketing, and business stakeholders to translate data into actionable insights.
Content & Editorial Analytics
• Deliver timely content performance insights to editorial and programming teams.
• Develop frameworks for measuring audience engagement, retention, and conversion across platforms.
• Enable experimentation with data-driven hypotheses and measurement plans.
Product & Marketing Analytics
• Collaborate with product teams to optimize user journeys, feature adoption, and personalization strategies.
• Support marketing teams with campaign performance analysis, audience segmentation, and marketing attribution.
Enterprise & Monetization Analytics
• Build models to forecast and analyze subscription growth, churn, and lifetime value.
• Partner with finance and strategy teams to inform pricing, bundling, and monetization strategies.
• Ensure data integrity and consistency across enterprise reporting systems.
Qualifications
• Proven experience leading and scaling analytics teams, ideally within the news, media, or entertainment space.
• 8+ years of experience in digital media analytics with a background in news, entertainment, editorial or marketing analytics.
• Strong track record of building data-driven practices that directly support business goals, with experience and interest in emerging technologies that drive innovation and establish best practices.
• Expertise in tools and languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms.
• Deep understanding of digital audience behavior, content consumption patterns, and media monetization models.
• Leadership ability to mentor and grow diverse teams of analysts while fostering an inclusive, collaborative culture.
• Excellent communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.

Additional Information
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $130,000 - $200,000 (bonus and LTI eligible)

Jobcode: Reference SBJ-yj8zqq-216-73-216-159-42 in your application.