Data Analyst

Job Description

Responsibilities

NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our Ad Platforms and Operations AdSmart group. AdSmart is the collection of all of NBCU's data-driven, advertising products, including data-driven linear, addressable, OTT and digital channel advertising products.

This position will support the Manager on the Advanced Data Operations team and incorporate digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products.

In addition, working with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth.

Areas Of Responsibility Include, But Are Not Limited To
• Work with venders to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.
• Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient.
• Partner with the digital leads within the larger Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting.
• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients
• Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.
• Assist in evaluating data vendors' contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data.
• Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs.
• Leverage coding and programming skills to analyze various datasets in order to build target audiences.
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.

Qualifications
• BA/BS degree, preferably in a quantitative field of study, or equivalent experience
• 2-5 years of professional experience in media, digital advertising, technology or financial services
• Digital campaign management or ad ops experience, TV and addressable advertising a big plus.
• Familiarity with DMPs/CDPs and FreeWheel MRM.
• Familiarity with programmatic operations and working with data vendors.
• Familiarity with traditional TV measurement (Nielsen), digital media math.
• Strong organizational and project management skills
• Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion
• Customer service orientation (internal and external customers)
• Highly self-motivated and entrepreneurial spirit; intellectually curious
• Familiarity with both online and offline data sources and available linkages.
• Strong verbal and written communication and interpersonal skills - collaborative and positive spirit is key!
• Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
• Strong analytical skills, ability to help convey the story arc of a campaign to business and product teams
• Candidates must submit a resume/CV through www.nbcunicareers.com to be considered

Desired Characteristics
• Experience with programming languages including SQL, Python, Scala, Databricks, Spark and/or Zeppelin notebooks.
• Familiarity with analytics and cross channel measurement
• Familiarity with current privacy regulations and practices within the industry
• Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

Salary Range: $70,000 - $80,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-r03x86-3-142-53-68-42 in your application.