Full Time Job

Creative Director, Title Marketing


New York, NY 06-29-2024
Apply @ Employer
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position

Peacock is seeking an experienced, innovative, and collaborative conceptual leader to oversee creative across the Title Marketing team. As the Creative Director you will be responsible for inspiring and leading a team of producers, art directors, designers, and editors (both internally + externally) to develop and execute culturally relevant multiplatform campaigns for Peacock's single titles, with a primary focus on scripted series. This will also include campaigns for unscripted content, library titles, and acquisitions, all designed to break through the noise and drive awareness, engagement, and conversation.

The role will partner closely with title planning, creative ops, publicity, social, and other teams to achieve cross-functional excellence and maximize the impact of marketing opportunities through best-in-class creative. Responsibilities include the development of creative strategies (pulling together research and insights into an actionable plan for the development of industry-leading and highly effective consumer campaigns), planning and executing asset capture/shoots, architecting multi-faceted campaign concepts that work across the entire marketing funnel. You will pitch creative ideas and communicate effectively with senior executives, fostering a collaborative environment that encourages brainstorming and ideation, allowing great ideas to develop and flourish.

The Person

You are passionate about pop culture and entertainment and channel that energy to lead and inspire the team to produce innovative campaigns. You thrive off developing big ideas and taking bigger swings that are on-brief and align with marketing goals.

You are equal parts storyteller and creative problem-solver, understanding that there are multiple paths to success, each with its own unique opportunities to shine.

• 10+ years of experience conceptualizing and executing full-funnel A/V campaigns for an entertainment or direct-to-consumer brand, including but not limited to social, digital, out-of-home, connected TV, and broadcast.
• A proven history and expertise in developing creative for scripted series across all platforms.
• Direct experience building relationships and collaborating with cross-functional partners (media, marketing, creative ops, etc.), internal creatives (art directors, writers, producers) and external agency partners.
• Ability to influence at all levels of an organization, utilizing interpersonal skills and the ability to work flexibly across departments as well as manage internal and external partners in a dynamic and high-pressure environment; able to champion creative work across cross-functional teams, including senior leadership.

Desired Qualifications:
• Strong track record of success attracting, building, leading and retaining passionate and talented creative teams and finding best-in-class agency partners
• Proven ability to proactive solve creative problems, self-motivate and work independently as well as collaboratively.
• An exceptionally creative thinker and communicator with an inquisitive mind that is comfortable and passionate about the intersection of strategy, media, marketing, consumer insights and creative.
• Extensive experience making creative decisions in real-time, including developing messaging, positioning, voice and targeting audiences based on qualitative and quantitative research, analyzing performance data and applying that information to creative work accordingly.
• Strong track record of interacting and working with multiple stakeholders and partnering collaboratively with show runners and producers, development, creative ops, and consumer insights teams.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $145,000 - $190,000 (bonus and long-term incentive eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed

services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the

right to request a reasonable accommodation if you are unable or limited in your

ability to use or access as a result of your disability. You can

request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gmmoov-34-204-198-73-42 in your application.

Salary Details
Salary Range: $145,000 to $190,000 Per Year ($ USD)