Commerce Writer, Shop Today

Job Description

Responsibilities

TODAY Digital, the multiplatform arm of America's favorite morning show, is looking for a Commerce Writer to help execute and expand our shopping content.

The Commerce Writer will be responsible for pitching and executing Shop TODAY's timely new-pegged content, along with helping find new opportunities to expand coverage based on shipping trends and audience development insight. The ideal candidate will have a mix of editorial and analytical skills with a firm understanding of SEO, grammar, and AP style.

This candidate should have the ability to write informative shippable editorial content focused on product categories across fashion, home, parents, beauty, health and food. They should also have a knack for researching and interviewing a diverse range of sources from different backgrounds to help readers make informed decisions.

Responsibilities:
• Write 2-3 Shop TODAY articles per day consisting of round-ups, reported explainers, social media trends and more
• Pitch timely article based on trending or popular topics within the lifestyle space with Shop TODAY's brand voice in mind
• Interview experts and sources to accurately shape articles
• Brainstorm longer explainer or in-depth articles
• Monitor story performance and collaborate with the social team on promotion
• Contribute to the growth of Shop TODAY by brainstorming new ways to engage readers and drive traffic/sales across all digital platforms

Qualifications/Requirements
• Minimum 2 years writing experience, preferably with

experience in commerce or lifestyle content
• Strong understanding of the digital lifestyle space; knows

what is trending or popular on social media for beauty,

fashion, home and fitness
• Familiarity with a news cycle and working in a deadline-

driven environment
• Proven experience with conducting interviews with a

diverse range of experts and subjects and researching

topics across a vast range of lifestyle categories
• Knowledge of AP Style
• Highly organized, detail-oriented and excellent

verbal/written communication skills
• Interest in shopping trends and discovering new products

that will resonate with TODAY readers
• Familiarity with content analytics tools (Chartbeat,

DOMO) and affiliate marketing platforms (Skimlinks,

Amazon, Impact, Rakuten, etc.) a plus

Jobcode: Reference SBJ-r0wq9j-3-144-93-73-42 in your application.