Audience Development Editor

Job Description

Responsibilities
The Audience Development Editor will be responsible for developing and executing strategies that grow digital audiences in line with NBCUniversal's business goals in their local West Coast Markets. The ideal candidate is analytical, has strong news judgment, and is a self-starter. If you love using data to learn what makes audiences tick, this role could be for you. This role is open to telecommuting.

Responsibilities include, but are not limited to:
• Developing social media and SEO strategies to grow audiences to NBCU Local's owned digital properties in the Los Angeles, San Diego and Bay Area markets
• Executing campaigns to support NBCU's tentpole events and companywide marketing initiatives
• Identifying trending stories on search and social and seeding them to local markets and national editorial teams, ensuring ideal packaging from ideation to publication
• Identifying topics for evergreen search and social content and writing as necessary
• Working closely with other members of the audience team to ensure top of funnel growth tactics sync with engagement and retention efforts
• Creating, updating and presenting training materials for editorial teams so that they stay on top of the latest audience development trends and remain up-to-date on understanding shifts in user behavior
• Providing regular insights to editorial teams about audiences in their market

Qualifications/Requirements
• Bachelor's degree in Journalism preferred or related technical discipline
• Minimum of 5 years of professional experience working in an editorial, audience, social or SEO-focused role in a newsroom setting
• Strong attention to detail, self-starter and must possess innovative thinking capabilities
• Strong analytical and problem-solving skills; ensuring data accuracy
• Must have strong news judgement
• Proficiency with social media platforms (i.e. Twitter, Facebook)
• Experience with one data platform (i.e. Adobe Analytics)
• Familiarity in Google Trends, Socialflow and Slack

Jobcode: Reference SBJ-gm5mvx-18-224-246-203-42 in your application.