Growth Marketing & Demand Generation Specialist
NBCUniversal
Universal City, CA
Audience Development Coordinator (Contract)
Responsibilities
E! News is seeking an Audience Development Coordinator to support audience acquisition initiatives across E! News. The ideal candidate is a trend-spotter with creative ideas and a passion for pop-culture.
Responsibilities
• Assist in the strategy and execution of paid and organic audience acquisition campaigns, providing support as needed to other members of the team
• Collaborate with research, video, editorial and commerce teams to develop growth-focused initiatives that increase brand affinity and audience loyalty
• Regularly present data-based analyses focused on loyalty, retention and campaign performance
• Stay up to date on emerging platforms and trends, sharing ideas for how to build loyalty across platforms and elevate the brand
Qualifications/Requirements
• BA/BS or equivalent experience in Digital Marketing, Journalism, Communications, E-Commerce, Business or similar
• Hands-on marketing experience on Facebook, Instagram, YouTube, Twitter, Snapchat – TikTok a plus
• Basic knowledge of social and digital analytics, with experience using platforms like Google Analytics, Adobe Analytics, Chartbeat, CrowdTangle or Facebook Insights
• Proficient in Excel and PowerPoint / Keynote
• Detail-oriented, organized, and practical. Multitasker who knows how to prioritize effectively to get things done
• Entrepreneurial spirit with a drive to constantly learn and grow within a nimble team who strongly believes in smart experimentation, agility, collaboration and having fun
Jobcode: Reference SBJ-d875pm-3-145-191-214-42 in your application.