Full Time Job

Analyst, Insights & Positioning - Client Strategy & Insights


New York, NY 03-23-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

Job Purpose:

NBCU is seeking an Analyst of Insights & Positioning, Client Strategy & Insights to aid in the development of sales-driven research and analytical solutions for NBCU linear, digital and social. This role will be responsible for handling analysis and positioning of data in support of sales for NBCU Assets, as well as in support of categories for the NBCU Portfolio. The Analyst will interface with internal constituencies to translate the needs of client partners into ''sellable'' insights and stories through quantitative and qualitative analysis and data . Candidates must have an interest in developing actionable insights and effective storytelling on behalf of advertisers.

Duties and Responsibilities:
• Support the Insights & Positioning, NBCU team in the creation of actionable insights, reports, presentations and marketing materials that help drive revenue across Bravo, E!, Oxygen, Universal Kids, Syfy, USA, CNBC Prime & Syndication Linear, Digital & Social offerings.
• Responsible for executing day-to-day requests from internal stakeholders by leveraging syndicated and custom research tools – creating compelling stories and impactful insights in new and different ways
• Partner with internal NBCU Sales and Marketing teams to contribute to results-focused and insights-led positioning to the marketplace
• Develop content, consumer and category insights to support marketing opportunities based on audience delivery and profiles, buying behavior, and ad spending analyses
• Collaborate with clients and key stakeholders to develop & execute customized measurement plans for NBCU campaign performance and ad effectiveness measurement (e.g., ad effectiveness, sponsorship ROI analysis, conversion)
• Work with Research counterparts on the Brand, Program and Digital teams to leverage internal knowledge and insights for sales purposes
• Participate in larger projects for the broader NBCU platform as needed

• 1+ year of work experience or internship at an agency, media company, sales organization or in research
• Bachelor's degree required, ideally in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics or related field
• Excellent computer skills, particularly PowerPoint and Excel (formatting, creating charts/graphs, pivot tables, formulas etc.)
• Desire to learn quantitative/qualitative research methodologies, survey design and analysis
• Ability to balance multiple projects simultaneously and prioritize tasks to meet deadlines
• Willingness to partner with fast-paced, high performing sales & marketing teams
• Comfortable acting in a client-facing role, with the potential to present to external parties
• Background in analytics and knowledge of media math preferred
• Prior experience in TV and digital applications and other syndicated research tools (Nielsen NPower, Nielsen Ad Intel, Phoenix TV Brand Effect, Lake5, MRI, ListenFirst, comScore etc.) a plus

Eligibility Requirements:
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Interest in creative storytelling, data visualization and presentation development with a client-focused mindset
• Solid analytical skills – a strategic, critical thinker who is focused on creating actionable insights
• A proactive self-starter with an innate curiosity, bias for action, and a desire to push beyond the status quo
• A proven multi-tasker with the ability to manage numerous projects in a fast-paced, deadline-driven environment
• Ability to work independently and as part of a team
• Rigorous attention to detail
• Extremely strong oral and written communication skills
• A deep interest in entertainment, television and the media business
• Ability to cultivate strong working relationships across departments
• Background in social, digital, and/or programmatic platforms
• Interest in the evolving media landscape and knowledge of cross-platform media trends