Analyst, Audience Growth

Job Description

Responsibilities

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal's commitment and how we are making an impact.

Job Description

The Audience Growth Manager will be responsible for developing, planning and activating audiences across social, web, paid and CRM platforms. This role will also support consumer data strategy as it relates to first-party data collection, revenue tracking and attribution, data governance, and delivering campaign performance insights.

Responsibilities:
• Audience segmentation and media planning on 1st party and 3rd party platforms
• Development of tracking, attribution, and measurement strategies for paid media, CRM, and subscription campaigns
• Development of audience and product test plans related to 1st party data collection and campaign audiences
• Establishing data governance processes with internal business units and analytics teams
• Develop priority audience roadmap and ensure that requirement segments are developed and delivered to activation and analytics platforms on schedule
• Work with product analytics and business intelligence teams to ensure meta-data structure is consistent across platforms and landed in relevant environments
• Provide project and performance updates monthly and quarterly to stakeholders and internal partners
• Use analytics to identify and enhance testing opportunities, and maintain testing log of results and successes, so learnings can be compounded on future efforts
• Engage with Analytics to create necessary dashboards for reporting
• Create campaign postmortems to share with internal teams, as well as competitive research reports

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 -$90,000 (bonus eligible).

Qualifications
• Bachelor's degree, plus 4+ years experience data management, marketing analytics, or media buying
• Demonstrated experience developing audience segments on 3rd party and proprietary 1st party platforms
• Experience with mParticle, Merkle Merkury and LiveRamp is a plus
• CRM and direct-to-consumer marketing experience is a plus
• Familiarity with analytics and BI platforms like Abode, Domo, Tableau and Amplitude
• Strong presentation skills
• The ability to work independently and solve problems
• The ability to analyze and apply data to improve results

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-rn76p3-3-139-70-131-42 in your application.