Analyst, Ad Impact - Nbcu Local

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal Local is looking for a passionate, results-oriented, and motivated self-starter to support innovation in our Ad Impact efforts for the NBC, Telemundo, and Regional Sports Network portfolio. Ad Impact builds strategic partnerships with agencies and clients for the measurement of the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms, and partnerships. This position will support the upper management, playing a key role in digital and convergent data tactics, strategies, and data storytelling to ensure operational efficiency of cross-funnel campaign measurement from end-to-end to ensure maximum effectiveness of advertiser campaigns and sponsorships.

You will report to the Manager, Ad Impact. The Analyst's responsibilities will include:
• Collaborate with all our internal business partners (sales, analytics, and operations teams) to ensure that our solutions will be robust, comprehensive, and performant
• Work closely with outside vendors to manage campaign tracking and measurement plans
• Report monthly on attribution metrics and serve as onboarding expert for all clients and ad sales team
• Analyze and visualize data and insights to communicate findings clearly and concisely
• Adherence to project milestones and delivery of results within tight deadlines
• Work with senior research management in evaluating new research tools and other data sources to understand capabilities and potential benefits
• Stay current on media and digital analytics, audience measurement best practices, announcements, and industry research

Qualifications

Qualifications/Requirements:
• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field OR equivalent experience
• 1+ years of work experience or previous internship experience with agency/media/publisher/tech is a plus
• Proficiency in Excel and PowerPoint are required; advanced skills (Pivot Tables, VLookups, etc.) are a plus
• Customer service orientation (internal and external customers)
• Strong verbal and written communication and interpersonal skills - collaborative and positive spirit is key
• Highly motivated self-starter with the capacity to be resourceful, flexible, proactive & a true team-player
• Ability to convey complex data results in a simple and concise way
• Strong organization, planning and time management skills, with the ability to accurately handle multiple projects, as well as exceptional attention to detail
• Experience with data visualization tools like Domo, Looker, Tableau, or PowerBI

Eligibility Requirements:
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $75,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-r7p988-216-73-216-180-42 in your application.