Sr. Manager, Email Marketing
NBC Sports
Stamford, CT
Responsibilities
Role Purpose:
The Manager of Business Intelligence will be responsible for overseeing digital analytics for the NBC Sports betting and gaming portfolio to inform optimal content, product and revenue strategy to grow reach and drive audience conversion and monetization.
Responsibilities:
• Develop analytics frameworks and processes to operationalize metrics that advance the company's understanding of business fundamentals through data insights
• Work side-by-side with NBCS Betting and Gaming operations team to provide real-time insights and trends that help drive content and platform decisions
• Provide in-depth multi-platform analysis to support discovery and prioritization of new opportunities for growth
• Support the multi-platform content, product and marketing teams with insights to inform the schedule of content production and development of new products
• Liaise with head of NBC Sports Digital Insights on key industry changes and measurement standards to keep the organization informed and properly measuring performance
• Create and manage development of business cases for new multiplatform products, platforms, devices and partnerships
• Analyze CRM data and works with marketing teams on audience targeting plans
• Work with the Director of Product to research new technology and trends that can enhance multiplatform marketing offerings
Qualifications/Requirements
Basic Qualifications
• Bachelor's degree in a related field or equivalent work experience
• Minimum five (5) years' experience using analytics to drive digital business decisions
Eligibility Requirements
(note job #: )
• Willingness to travel and work overtime, and on nights, weekends with short notice
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• It is the policy of NBCUniversal and NBCUniversal' s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.
Desired Characteristics
• High level organizational skills and attention to detail, self-sufficient with excellent communication
• Ability to work efficiently under pressure, to meet deadlines and multi-task
• Strong interpersonal skills and experience managing key relationships
• Editorial base knowledge of major U.S. sports leagues and teams and interest in fantasy sports and betting a plus
• Comfort with fantasy sports and/or sports betting terminology and user experiences
• Well versed in current multimedia platforms with curiosities towards the future of media consumption
• Team player who is comfortable working with others
• Must have strong understanding of commercial formats and applications on linear and digital platforms
• Working knowledge of linear, digital, e-commerce and social media KPIs
• Strong work ethic
• Task master, capable of handling multiple assignments at one time
• Proactive, creative thinker
• Exhibit sound judgment
• Ability to successfully navigate a large organization and build bridges between departments
• Ability to manage through influence and build consensus
• Ability to work effectively in a fast-paced environment, under deadlines and high pressure
Jobcode: Reference SBJ-r7qqe6-54-205-116-187-42 in your application.