Engagement Manager, Marketing Automation

Job Description

Responsibilities

NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Betting, Gaming & Emerging Media.

NBC Sports Next is seeking a Engagement Manager, Marketing Automation to join our Digital Marketing team. This position will be based in Minneapolis, MN or Orlando, FL and is responsible for the overall performance and health of the data in the Salesforce Marketing Cloud systems. This position will serve as a conduit between the marketing team and the technology team to act as a domain expert who utilizes a consultative approach to understand business and technical requirements. Bring your talents to our award-winning team and take your career to the next level at NBC Sports Next.

The Engagement Manager, Marketing Automation will be expected to:
• Create and maintain automations that utilize multiple data sources for campaigns
• Integrate marketing campaign data with the customer records
• Daily administration, troubleshooting and technical support for the Salesforce Marketing Cloud org
• Create reports and dashboards in Salesforce Marketing Cloud to identify customer trends and campaign ROI
• Maintenance of users, profiles, roles and permission sets
• Management of system security settings
• Customization of standard objects, fields, page layouts and record types
• Documentation of all system processes and training guides as needed
• Design business solutions on the Marketing Cloud platform based on business needs
• Facilitate the creation and execution of campaigns and journeys
• Train new and existing users on system functionality
• Stay current on all release notes and communicate any new features or changes to the organization
• Manage1-2 associates including workflows, production capacity and schedule; identify process improvements to increase accuracy, efficiency and scale to capacity of the team

Qualifications/Requirements
• Strong understanding of SQL and data extensions
• 2-4+ years of experience with the Marketing Cloud/Exact Target platform
• Having earned or willing to obtain within the first 6 months, Salesforce Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Administrator and Salesforce Marketing Cloud Consultant certifications.
• Experience with Journey Builder, including decision splits and engagement splits
• A strong sense of creativity around translating business requirements into actionable, Marketing Cloud requirements
• Strong command of communication skills and ability to operate across various levels of the organization
• Proven ability to act independently to determine methods and procedures on new or special assignments
• Communicate effectively, both verbally and in writing, exhibit strong listening and feedback skills
• Proven ability to thrive/be successful in a fast-paced corporate environment
• Close attention to detail and excellent analytical skills
• Ability to easily capture business requirements from the internal customer and communicate those needs to project team members including developers, project managers, IT staff and management
• Ability to quickly identify more efficient workflows and processes
• Ability to serve as a change agent in the organization
• Additional Job Requirements
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or must undergo regular COVID-19 testing if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics
• Strong accountability and desire to be the one ultimately responsible for getting things done right, the first time, on time.
• Is comfortable working in a group environment and possesses strong interpersonal skills.
• Takes initiative and is self-motivated.
• Knowledge of sports-playing, following, industry-a plus.

Jobcode: Reference SBJ-rvy34m-18-217-144-32-42 in your application.