Email Marketing Specialist

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
NBC Sports is seeking an Email Marketing Specialist to join the CRM team. In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom.

Responsibilities:
• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
• Manage the approvals process and route previews to internal stakeholders and implement all revisions
• Coordinate newsletter content, schedules and deployments across multiple brands
• Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
• Identify email linking strategies to optimize the user experience
• Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities
• Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans to grow database
• Support the Sr. Manager, Email Marketing with all projects related to this position
Qualifications
Basic Requirements:
• Minimum of two (2+) years' experience in email marketing, CRM, or digital marketing
• Experience with email platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, etc
• Knowledge of marketing tactics and email best practices
• Knowledge of Push and SMS

Desired Characteristics:
• Proven understanding of audience segmentation, personalization, and customer journeys
• Excellent written and verbal communication including strong editing, grammar, and proofreading skills
• Excellent organizational and prioritization skills, with some project management experience
• Works well under tight deadlines and a high-growth environment
• Self-starter with strong attention to detail and a curiosity to learn
Additional Requirements:
• Interested candidate must submit a resume/CV through www.nbcunicareers.com
• Must be able to work flexible hours including nights, holidays, and weekends as needed
• Must be willing to work in Stamford, CT
• Must have unrestricted work authorization to work in the United States
This position has been designated as hybrid, generally contributing from the Stamford, CT office a minimum of three days per week.

Jobcode: Reference SBJ-xkk5m4-216-73-216-71-42 in your application.